PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Exited founders: Face the tough conversations first; avoid a messy post-honeymoon breakup
Preparing for an exit begins with co-founder alignment at the startup’s launch, three veteran Kansas City founders agreed. “You are getting married to your founders,” explained Tony Caudill, who co-founded two tech startups with his best friend — including aware3, which was acquired in 2018 by Nelnet. “Just like when you find your mate of…
Hy-Vee’s small biz competition sends Midwest entrepreneurs racing for $50K checkout; Here are the winners
BaKIT Box, a Chicago-based subscription service offering baking kits inspired by diverse global cuisines, took home the $30,000 grand prize at the 2024 Hy-Vee OpportUNITY Inclusive Business Summit. Shelley Gupta, the founder and CEO of BaKIT Box, was thrilled to receive the grand prize, she said. “It feels incredible,” Gupta said. “I flew here last…
How city dollars could help crime victims get back to business; Mayor unveils new fund to support struggling entrepreneurs
A newly introduced fund aimed at helping KCMO small businesses recover from and prevent property crimes — offering grants up to $3,000 for damage repairs and $5,000 for security upgrades — is a step in the right direction, said Joe Giammanco, whose pizza shop was recently hit by criminals. “Programs like this are going to…
KC pet tech startup fetches $120K Techstars investment, taking founder’s pitch to Atlanta
As Kansas City-built Interplay prepares to bring its debut product to market, the pet tech startup is getting a jolt of new energy from one of the nation’s top accelerator programs. The timing couldn’t be better, said founder Jonaie Johnson, announcing Interplay’s acceptance into Techstars Atlanta & New Orleans Powered by J.P. Morgan, which welcomed…

