PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
90 on the Clock with Cremalab
90 on the Clock with Cremalab By John McGrath, KCPT, and Bobby Burch, Startland News Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the third episode in the five-part series. With a team of sharp, trendily-dressed bohemians, Cremalab is where speed meets creative dynamism. The…
3 local startups advance in national pitch bout
Three startups from Kansas are among the semifinalists in a competition to snag $10,000 from the Ewing Marion Kauffman Foundation. The Kauffman Foundation’s One in a Million contest announced Wednesday 15 semifinalists from 12 states. Semifinalists will travel to Kansas City during Global Entrepreneurship Week for a chance to become one of five finalists for…
KC’s ‘growth and excitement’ attracts Phoenix tech firm
Give yourselves a pat on the back, Kansas City techies. The Kansas City tech community has once again enticed an out-of-state firm to expand to the City of Fountains. Phoenix-based cloud computing company Inspire Data Solutions recently opened a downtown Kansas City office in hopes of tapping into the area’s burgeoning tech community. A former Kansas…
KU entrepreneurship program nabs award
The University of Kansas’ entrepreneurial education program recently earned a national award. The University Economic Development Association awarded the Entrepreneurs@KU program its “Award of Excellence in Innovation & Entrepreneurship.” The commendation recognizes programs that accelerate economic development by supporting startups, high-growth companies and clusters within a region, and converting talent into wealth through innovation and…

