PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Arredondo: Serendipity, passion collide to form the KC Startup Foundation
I’m not going to lie. It’s been a heckuva ride. Who could have imagined the Kansas City Startup Village’s serendipitous start in Fall 2012 would turn into all this? Not me. I vividly remember the nights Matthew Marcus and I were awake at 2 a.m., trying to keep up with the flood of emails from…
‘Third-tier’ startup city? KC growing beyond tech snapshot, leader says
Momentum matters for a startup city, Ryan Weber said. A recent report ranking Kansas City in the middle of the pack among Midwestern startup hubs doesn’t factor in the ongoing rapid growth of the city’s tech scene, Weber, KC Tech Council president, said. International tech publication TechCrunch listed Kansas City as No. 9 out of…
Gigabit City Summit shines national spotlight on KC Smart City
Showcasing Kansas City’s success is a key part of establishing the city as a thought leader in smart city development, Aaron Deacon said. Last week’s third annual Gigabit City Summit gathered more than 300 attendees — representing municipalities large and small, including city officials, economic development specialists, community builders and entrepreneurs — at Plexpod: Westport…
Events Preview: Conquer for Good Connect, KC Coworking Day
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…

