PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
VideoFizz adapts greeting card app for real estate listings, closes $500K deal
Don’t miss your customers’ cues, said Laura Steward, founder of VideoFizz. Though the Kansas City-based startup originally developed its mobile app as a tool to help individuals create video compilations of their personal photos and videos, Steward and her team noticed a growing number of real estate agents using the technology to stitch together video…
Smart KCMO takes holistic approach to digital-physical infrastructure, city manager says
Kansas City’s downtown streetcar project showcases the KC smart community’s ability to tackle multiple infrastructure projects at once, said Troy Schulte, city manager. But it isn’t the only example, he told Chelsea Collier, founder of Digi.City, Friday during a Smart Metro Summit at Plexpod Westport Commons. The event was coordinated by Digi.City, the Enterprise Center…
With big KC hiring plans, Aussie-born SafetyCulture prioritizes community engagement
Though SafetyCulture is headquartered 9,000 miles away, its new North American hub in Kansas City is being intentional about driving positive local change — particularly in education, said Ross Reed. “We really want to get into the community to make an impact,” said Reed, SafetyCulture’s North American president. “We’re going to continue to get out…
Catapult International co-founder launches Swivel Software from Lenexa HQ
Online shoppers can track orders the moment they’re placed, shipped and delivered. That kind of visibility along the supply chain — from a product’s beginnings in a factory to its final destination on the shelf — is vital for freight forwarders and importers to be efficient in the international shipping industry, Matt Motsick said. For…

