PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Google, Techstars partner to lower barriers for March 23-25 Startup Weekend
A new partnership with Google will allow Techstars to present this month’s Startup Weekend free of charge to Kansas City participants, said John Coler. “It opens up the opportunity to reduce the barrier for entry for those who either would not usually use their discretionary income or (do not) have the ability to pay for…
Food, IoT, blockchain and AgTech startups join 2018 Sprint Accelerator class
With its fifth cohort of early-stage firms, the Sprint Accelerator scoured the globe for a brood of ag, food and tech startups that aim to leverage area corporate partnerships. The Crossroads Arts District-based accelerator announced on Monday nine new startups that will participate in its 90-day, mentor-driven program. The accelerator pairs startups with wireless carrier…
Rockhurst’s Meet the Makers: Look beyond the cubicle walls
Don’t ignore magical timing within the entrepreneur community, said marketing manager-turned-children’s book author Audrey Masoner. “Kansas City is a place where anything can happen, and you really want to keep your eyes open for connections,” Masoner told a crowd gathered Wednesday for Rockhurst University’s Meet the Makers speaker series. “It’s small enough to be very…
Chef Celina Tio embraces her celebrity brand, welcomes disruptive discomfort
Sitting down to discuss her career a few hours before a Thursday evening rush at The Belfry, celebrity chef and entrepreneur Celina Tio is all business. She’s heard (and answered) every biographical question before. Yet Tio’s eyes gleam and a smile quickly spreads across her face when the conversation turns to her customers at the…

