PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Say goodbye to the DMV? Gov tech firm PayIt launches iKan app with State of Kansas
Kansans can now renew their vehicle registration with a touch on their phones thanks to a KC-based government tech firm’s new iKan app, Gov. Jeff Colyer said Thursday. Designed by PayIt, the iKan platform is designed to allow users to interact with multiple state services in a self-service, intuitive experience from their phones, tablets, and…
IXKC: Want top talent in Kansas City? Stop talking about yesterday (Photos)
Kansas City already has what it takes to recruit and keep top talent, Neal Sharma told Wednesday’s Innovation Exchange crowd. What the metro seems to lack is the confidence to boast about itself, he added. Sharma, CEO and co-founder of DEG, a full-service digital agency in Overland Park that has grown to about 300 employees,…
State of the City: Mayor challenges startup community to be more inclusive in hiring
As a growing piece of Kansas City’s business fabric, the startup community should better reflect the diverse creative and tech talent working within the city, Mayor Sly James said Tuesday following his State of the City address. “There are a lot of entrepreneurs who, for example, make bow ties, who make clothing, who do things…
Predictive tech gives KCMO smart weapons in the fight against potholes, crime
Kansas City is tackling its pothole problem using technology that aims to predict where they’ll emerge next, city officials said. The proactive approach also is targeting Kansas City’s crime rate. Government officials from Kansas City, Missouri, shared details about their experience with smart, predictive technologies during a panel discussion Tuesday afternoon at the Smart Cities…

