Entrepreneur flexes her creative strengths into visibility for Kansas City’s lupus warriors

May 16, 2025  |  Taylor Wilmore

Keisha Jordan, Complex Flavors; photo by Taylor Wilmore, Startland News

Keisha Jordan refuses to be a wallflower in the fight against lupus, she said. The founder of Kansas City-based creative home design brand Complex Flavors, Jordan is working to raise awareness this month with her own story as an entrepreneur-turned-lupus warrior. 

“We just want everybody to know that Kansas City has not forgotten about the lupus community,” she said, noting she sees her role as both a resource and a rallying voice for others navigating the chronic autoimmune disease. “We hear you, we see you. We want you to feel seen.”

As the first local representative on the Regional Lupus Council of the Heartland Chapter of the Lupus Foundation of America, Jordan is combining her artistry and advocacy to uplift a community that has often felt unseen.

“This community is so vast and vague,” Jordan said. “I think the biggest thing is to let them know that we care and we’re here to support and provide them with whatever resources and information we can, so we’re all one family.”

Click here to learn more about lupus and its impacts. May is Lupus Awareness Month.

Christy Fath, Heartland Chapter, Lupus Foundation of America

Though the Heartland Chapter has long served the Kansas City area, it lacked a strong local leadership presence, until Jordan stepped in. Christy Fath, the chapter’s regional director and lupus warrior, emphasized how impactful that shift has been.

“We have Keisha as our first person from Kansas City, representing the Kansas City community,” Fath said. “She did a fantastic presentation at the last (support group) meeting around a documentary that she created about living with lupus, so the community has really been engaged in that way.”

In 2022, Jordan created a documentary “The Wolves + the Butterflies: Lupus Diaries” to explore the emotional realities of living with lupus, for both patients and their support networks, aiming to give voice and visibility to those who have been impacted and educate others who have not.

Visibility through art

Through her business, Complex Flavors, Jordan creates deeply personal art that reflects the lupus journey. One standout piece, The Epic Tale of the Ultra-Violet Warrior, was featured in the citywide Parade of Hearts public art project in 2024 and resonated deeply with viewers, she said, including a man who purchased it as a tribute to his wife, a lupus patient.

“People who don’t have lupus or didn’t know anything about lupus, they saw the heart and were just completely moved by it,” Jordan said. “One half of it was the wolf and the other side of it, you see the beautiful warrior — she’s overcome the ravaging of this disease.”

Jordan’s artwork has also made an impact at the Lupus Foundation’s gala last year, where she donated a piece that ignited a bidding war and became one of the night’s highest-grossing auction items.

“It visually represents what people feel but can’t always express,” said Fath. “You do feel so invisible at times. Her creativity speaks so much to people living with the disease, and we’re so lucky that she shares that with us.”

Filling the education gap, one story at a time

Lupus is a complex autoimmune disease that often takes years to diagnose and affects every patient differently. Because of this, Jordan sees education, particularly in underserved communities, as a top priority for the council.

Jordan highlighted the emotional and systemic barriers many face, especially in the Black community.

“There’s a systemic disconnect where people of color don’t feel like they have the right resources or doctors, or they feel dismissed when first diagnosed, which can take almost 11 years,” she said.

Fath echoed those concerns, noting how isolating the disease can be.

“There is no known cause or cure for lupus, and everybody has a different experience,” she said. “It can make people feel unseen and unheard.”

Despite the challenges, Fath sees progress in treatment and awareness.

“Up until 2011, there were no drugs specifically to treat lupus,” she said. “Now, we have 141 projects in the pipeline. I feel more hopeful than I have in a really long time.”

Keisha Jordan, Complex Flavors; photo by Taylor Wilmore, Startland News

Purple rules in KC

The Foundation’s largest Kansas City event, the Walk to End Lupus Now in September, is more than just a fundraiser. It’s a space where hundreds of people, from patients to caregivers, come together, said Aly Goforth, director of development for the organization.

Aly Goforth, Heartland Chapter, Lupus Foundation of America

“It’s just a great event where people feel empowered, they come together, they walk,” Goforth said. “Every individual that comes out is not only receiving support, but giving it to someone else.”

This year’s walk aims to raise $50,000, with Children’s Mercy Hospital serving as the headline sponsor thanks to its leading pediatric rheumatology program. But Jordan hopes the awareness stretches beyond walk day.

“We just don’t want people to feel like it’s just a pop-up every time we do our walk,” she said. “We want to make that deep connection to the community. Even if it’s just putting on purple for Lupus Awareness Month, that makes a huge impact.”

With KC-based vendors participating, Jordan and the Heartland Chapter envision future partnerships that strengthen community ties.

“We’re trying to build that community aspect, and to bring more awareness to lupus,” Jordan said. “Purple rules in Kansas City.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      <span class="writer-title">Taylor Wilmore</span>

      Taylor Wilmore

      Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.

      Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.

      2025 Startups to Watch

        stats here

        Related Posts on Startland News

        Emoji My City Single Wing Creative

        Emoji My City launches its hometown emoji keyboard with winks to iconic Kansas City

        By Tommy Felts | October 26, 2019

        Kansas City scenes from the Kauffman Center to 18th and Vine. Winks to local trends and celebrities. A playful push puts whimsical KC in the mobile devices of hometown fans and visitors alike. And it comes courtesy of the team that helped rebrand Kansas City’s now-iconic logo in 2013. In the age of digital marketing,…

        Reese Davis as Ant-Man with "Ant-Man" star and Overland Park native Paul Rudd

        Walkin and Rollin, KC maker community treat kids with limited mobility to custom Halloween costumes

        By Tommy Felts | October 25, 2019

        The children in Reese Davis’ preschool class were often standoffish around him.  “He was the only kid they knew in a wheelchair,” recalled his father, Lon Davis, founder of Walkin and Rollin Costumes — a Kansas City-based non-profit that builds costumes for kids in walkers and wheelchairs, free of charge.   “They didn’t really know how…

        Digital Sandbox KC cohort; Mario Pabaroue, Len Frye and Brandon Dunlap, FilmDove Inc.; A.J. Mellott, Ronawk LLC; and Sunti Wathanacharoen, Pulmonaer Analytics LLC

        Digital Sandbox KC selects diverse health, AI and filmmaking startups for latest funding

        By Tommy Felts | October 24, 2019

        The latest trio of Digital Sandbox KC companies pushes the proof-of-concept program deeper into Johnson County with a new Overland Park partnership. “This group showcases the wide spectrum of businesses assisted by the Sandbox, from a data platform for creative filmmakers and studios, to improved patient care in asthma, to biologics in regenerative medicine,” said…

        Lyndsey Gruber, PEPPR

        Woman-led PEPPR sets table for simplified event planning with platform cooked in KC kitchens

        By Tommy Felts | October 23, 2019

        A veteran of the restaurant industry thanks to her family’s long-simmering connections to Kansas City kitchens, Lyndsey Gruber stood as a woman on her own Wednesday at 1 Million Cups. “It’s just me,” Gruber, CEO and founder of PEPPR, told Startland News before the event, which served as a mid-point of Women’s Empowerment Week and…