Entrepreneur flexes her creative strengths into visibility for Kansas City’s lupus warriors

May 16, 2025  |  Taylor Wilmore

Keisha Jordan, Complex Flavors; photo by Taylor Wilmore, Startland News

Keisha Jordan refuses to be a wallflower in the fight against lupus, she said. The founder of Kansas City-based creative home design brand Complex Flavors, Jordan is working to raise awareness this month with her own story as an entrepreneur-turned-lupus warrior. 

“We just want everybody to know that Kansas City has not forgotten about the lupus community,” she said, noting she sees her role as both a resource and a rallying voice for others navigating the chronic autoimmune disease. “We hear you, we see you. We want you to feel seen.”

As the first local representative on the Regional Lupus Council of the Heartland Chapter of the Lupus Foundation of America, Jordan is combining her artistry and advocacy to uplift a community that has often felt unseen.

“This community is so vast and vague,” Jordan said. “I think the biggest thing is to let them know that we care and we’re here to support and provide them with whatever resources and information we can, so we’re all one family.”

Click here to learn more about lupus and its impacts. May is Lupus Awareness Month.

Christy Fath, Heartland Chapter, Lupus Foundation of America

Though the Heartland Chapter has long served the Kansas City area, it lacked a strong local leadership presence, until Jordan stepped in. Christy Fath, the chapter’s regional director and lupus warrior, emphasized how impactful that shift has been.

“We have Keisha as our first person from Kansas City, representing the Kansas City community,” Fath said. “She did a fantastic presentation at the last (support group) meeting around a documentary that she created about living with lupus, so the community has really been engaged in that way.”

In 2022, Jordan created a documentary “The Wolves + the Butterflies: Lupus Diaries” to explore the emotional realities of living with lupus, for both patients and their support networks, aiming to give voice and visibility to those who have been impacted and educate others who have not.

Visibility through art

Through her business, Complex Flavors, Jordan creates deeply personal art that reflects the lupus journey. One standout piece, The Epic Tale of the Ultra-Violet Warrior, was featured in the citywide Parade of Hearts public art project in 2024 and resonated deeply with viewers, she said, including a man who purchased it as a tribute to his wife, a lupus patient.

“People who don’t have lupus or didn’t know anything about lupus, they saw the heart and were just completely moved by it,” Jordan said. “One half of it was the wolf and the other side of it, you see the beautiful warrior — she’s overcome the ravaging of this disease.”

Jordan’s artwork has also made an impact at the Lupus Foundation’s gala last year, where she donated a piece that ignited a bidding war and became one of the night’s highest-grossing auction items.

“It visually represents what people feel but can’t always express,” said Fath. “You do feel so invisible at times. Her creativity speaks so much to people living with the disease, and we’re so lucky that she shares that with us.”

Filling the education gap, one story at a time

Lupus is a complex autoimmune disease that often takes years to diagnose and affects every patient differently. Because of this, Jordan sees education, particularly in underserved communities, as a top priority for the council.

Jordan highlighted the emotional and systemic barriers many face, especially in the Black community.

“There’s a systemic disconnect where people of color don’t feel like they have the right resources or doctors, or they feel dismissed when first diagnosed, which can take almost 11 years,” she said.

Fath echoed those concerns, noting how isolating the disease can be.

“There is no known cause or cure for lupus, and everybody has a different experience,” she said. “It can make people feel unseen and unheard.”

Despite the challenges, Fath sees progress in treatment and awareness.

“Up until 2011, there were no drugs specifically to treat lupus,” she said. “Now, we have 141 projects in the pipeline. I feel more hopeful than I have in a really long time.”

Keisha Jordan, Complex Flavors; photo by Taylor Wilmore, Startland News

Purple rules in KC

The Foundation’s largest Kansas City event, the Walk to End Lupus Now in September, is more than just a fundraiser. It’s a space where hundreds of people, from patients to caregivers, come together, said Aly Goforth, director of development for the organization.

Aly Goforth, Heartland Chapter, Lupus Foundation of America

“It’s just a great event where people feel empowered, they come together, they walk,” Goforth said. “Every individual that comes out is not only receiving support, but giving it to someone else.”

This year’s walk aims to raise $50,000, with Children’s Mercy Hospital serving as the headline sponsor thanks to its leading pediatric rheumatology program. But Jordan hopes the awareness stretches beyond walk day.

“We just don’t want people to feel like it’s just a pop-up every time we do our walk,” she said. “We want to make that deep connection to the community. Even if it’s just putting on purple for Lupus Awareness Month, that makes a huge impact.”

With KC-based vendors participating, Jordan and the Heartland Chapter envision future partnerships that strengthen community ties.

“We’re trying to build that community aspect, and to bring more awareness to lupus,” Jordan said. “Purple rules in Kansas City.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      <span class="writer-title">Taylor Wilmore</span>

      Taylor Wilmore

      Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.

      Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.

      2025 Startups to Watch

        stats here

        Related Posts on Startland News

        Chef behind The Prospect KC selected for accelerator focused on employment, social impact

        By Tommy Felts | June 8, 2023

        An emerging Kansas City culinary icon will help lead the way among socially-engaged entrepreneurs creating a more inclusive economy that helps overlooked individuals move workforce barriers to the back burner. Chef Shanita McAfee-Bryant is among 18 employment social enterprise leaders from across the country chosen by leading venture philanthropy REDF (the Roberts Enterprise Development Fund)…

        Global capital network selects IoT startup as its first ‘Endeavor Entrepreneur’ candidate from KC

        By Tommy Felts | June 8, 2023

        Endeavor Heartland, the Northwest Arkansas-based division of a global network built to support high-impact entrepreneurs, has officially made its first foray into the Kansas City market, the organization announced. Pepper, a full-stack Internet of Things (IoT) platform-as-a-service provider, in May became the inaugural company from the Kansas City region to join Endeavor’s entrepreneurial ecosystem. Shawn…

        New CEO for KC Fashion Week; transition keeps an industry champion on the runway

        By Tommy Felts | June 8, 2023

        A shift in leadership at Kansas City Fashion Week is expected to emphasize the brand’s commitment to showcasing and promoting local and national talent within the industry, its outgoing executive said. “The future of the fashion industry in Kansas City is in the best possible hands,” said co-founder and CEO Philip Willoughby, announcing the sale…

        Early buy-in from Latinx shoppers pushes paraMi toward surprise storefront; here’s where you’ll find them soon

        By Tommy Felts | June 7, 2023

        A physical storefront wasn’t originally part of the plan for paraMi, co-founder Veronica Alvidrez shared, until the women behind the brand listened to the needs of their community. “We knew we wanted to offer our customers a shopping experience,” Alvidrez explained. “When we did pop-up events, we realized our shoppers are tactile shoppers and they…