Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    ‘It’s time to be brave’: This entrepreneur has a plan if she’s deported (and a spiritual mission if she stays)

    By Tommy Felts | March 21, 2025

    She’s a mother, an entrepreneur and a healer — but for some, Alex Villalobos-McAnderson is just what’s on paper, the Kansas business owner said Alex Villalobos-McAnderson — like many immigrants within the borders of the United States — is living life in limbo, she shared. But the Shawnee-based energy medicine practitioner and owner of Villalobos…

    Kauffman adds comms leader to boost transparency, clarity as Foundation moves into new era of engagement

    By Tommy Felts | March 20, 2025

    During a time of change and transition, a clear voice is more critical than ever, leaders of the Kauffman Foundation said Thursday, announcing Amy Unruh as the influential philanthropic organization’s new communications director. “We’re in a really exciting chapter for the Foundation,” said Dr. Susan Klusmeier, chief of staff for the Ewing Marion Kauffman Foundation.…

    Shawnee’s new chef-driven sports bar serves retro with a side of Spam fries and banana ketchup

    By Tommy Felts | March 20, 2025

    Serial Kansas City hotspot founder opens door to Hank’s Garage with chefs Howard Hanna, Zac Sachs Eric Flanagan’s latest venture turns a former Shawnee auto shop into the resurrected downtown entertainment district’s newest destination — a casual neighborhood sports bar, complete with an innovative and elevated menu, classic beers, craft cocktails, and an outdoor patio…

    Meet KC’s cowpunk basement guitar hero: This DIY dreamer is demanding more from himself

    By Tommy Felts | March 20, 2025

    Kansas City’s DIY music scene has long been a hub for raw, creative talent — with eclectic frontman Kole Waters quickly becoming one of its standout names. As the lead guitarist and co-vocalist for post-country phenomenon Big Fat Cow and the centerpiece of synth-infused Dreamist, Waters blends influences ranging from folk storytelling to cathartic soundscapes.…