Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Enactus USA turns 50 in KC as local leaders urge: Give your network to an entrepreneur

    By Tommy Felts | May 21, 2025

    A three-day expo featuring student-led innovation and entrepreneurship from across the nation found its home (and groove) “in the heart of the USA” this week, said Mikena Manspeaker, noting the campus of UMKC was the perfect fit for marking the 50th anniversary of Enactus United States. “Kansas City is just booming with entrepreneurial spirit and…

    Streetwear-infused runway show hits 10 year-mark, building fashion family along the way

    By Tommy Felts | May 20, 2025

    High fashion met heartfelt passion on the runway Sunday with the return of the The Kritiq Fashion Show — a celebration of creativity, entrepreneurship and community spirit that not even a global pandemic (or family pressures) could undress. “This is our 10th year,” said Mark Launiu, co-founder of The Kritiq, as well as the Kansas…

    Goodwill’s ‘adult high school’ in KC just scored major funding wins (and hired its first leader)

    By Tommy Felts | May 20, 2025

    A first-of-its kind adult high school in the region hit two big funding milestones this month, said organizers of the Excel Center, announcing six-figure financial contributions from the City of Kansas City, Missouri, and the Ewing Marion Kauffman Foundation, as well as a key hire. Led by Goodwill of Western Missouri and Eastern Kansas (MoKan…

    KC job fair explores how AI can be a tool for women job seekers, not another workforce threat

    By Tommy Felts | May 20, 2025

    For women competing within today’s hiring landscape — an environment riddled with opportunities and challenges linked to artificial intelligence — it’s critical to master cutting-edge job application tools, said Erin Cole. “It’s about accessibility,” said Cole, chief development officer for Women’s Employment Network (WEN), a partner of the OneKC for Women alliance. “WEN is built…