Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Jessi Levine, Gary floral design studio; photos courtesy of Jessi Levine

    Gary floral design blooms along ‘upside-down’ path as founder pivots from camper pop-up

    By Tommy Felts | November 27, 2021

    Even when a side hustle grows organically, it still takes a creative mind to arrange a meaningful and worthwhile venture, said Jessi Levine, whose drive to pay homage to her father led to an eye-catching floral design business. The journey to her subscription floral service has been admittedly “upside down,” she said. From the outside,…

    How the relaunched Classic Cookie plans to craft KC’s best breakfast sandwich (without overcomplicating it)

    By Tommy Felts | November 27, 2021

    A longtime Waldo restaurant and sweets shop is under new ownership, Chef Bryan Sparks announced, serving up a plan to fix the broken restaurant industry he thought he’d left behind. But a more immediate and daunting task awaits ahead of the Classic Cookie & Cafe’s relaunch in December: crafting the best breakfast sandwich in Kansas…

    Shop small: Five holiday hacks for supporting KC makers without leaving home

    By Tommy Felts | November 27, 2021

    Editor’s note: Startland News explored its 2021 archive of most-popular maker stories — as well as looking at the creatives behind its own T-shirt campaign — as part of the newsroom’s five-part holiday gift guide. These items are all available online now. Featured stores, makers and products were not asked to pay to be included…

    Shop small (and Black): Five high-quality goods at The Black Pantry to shop with intention

    By Tommy Felts | November 24, 2021

    Editor’s note: Startland News explored The Black Pantry at Martini Corner in Midtown as part of the newsroom’s five-part holiday gift guide that highlights locally owned shops and the makers within them. The items identified here were curated by Brian Roberts, founder of The Black Pantry. Featured stores, makers and products were not asked to…