Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Sarah-Allen Preston, afloat

    2022 Startups to Watch: afloat makes same-day gifting from local stores easy with soon-to-launch app

    By Tommy Felts | December 15, 2021

    Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list, now in its seventh year recognizing founders and startups that editors believe will make some of the biggest news in the coming 12 months. The following is one of 2022’s companies. Click here to view the full…

    Annie Austen; photos courtesy of Annie Austen

    Annie Austen reinvents herself as a KC jewelry maker without tarnishing her influencer brand

    By Tommy Felts | December 14, 2021

    To reshape her 2020 “blahs and feelings,” social media lifestyle influencer Annie Austen picked up a pair of pliers. She’d been collecting jewelry-making kits for years — but never committed to putting the jump rings, clasps, charms, and other pieces together. An Etsy shop launched with her younger brother, Matthew, changed everything, as the two…

    Close-up of the Kansas City illustrated map by Mario Zucco, Kansas City Puzzle Company

    Their KC company didn’t sell a single puzzle during the pandemic; today the best-sellers need restocked ASAP

    By Tommy Felts | December 14, 2021

    The puzzle finally fits together this holiday season for Tim and Stefanie Ekeren as the couple discovers the missing pieces that kept Kansas City Puzzle Company boxed on the shelf for more than a year. The small business, based in Mission, Kansas, offers a line of 10 puzzles, most featuring Kansas City-area landmarks or illustrations…

    Idle Smart team: Kaley Lester, Brayden Jensen and Andrew Smith

    How a KC partnership helped Idle Smart avoid a cold start that could’ve stalled its recovery

    By Tommy Felts | December 14, 2021

    Editor’s note: The following story is sponsored by Academy Bank, a Kansas City based community bank, and is part of a series of features spotlighting some of the bank’s startup and small business partners. Wasted time is wasted money — a notion at the forefront of Idle Smart, a Kansas City IoT tech company built…