Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Norman Kump, Kansas City National Security Campus (KCNSC); Simon Williams; and Venita Thurman, Grandview High School

    Real-world ready: Honeywell partners with local high schools, offering full-time careers to Grandview graduates

    By Tommy Felts | May 27, 2022

    Simon Williams wasn’t interested in college; he instead saw a professional path after high school that avoided costly and time-wasting diversions. “I just didn’t want to start my career four years later, with almost $100,000 in the hole,” said the recent Grandview graduate and new hire at Honeywell as an assembler adjuster. The U.S. Department…

    Customers line up for an early release of bourbon at Holladay Distillery

    Thirsty fans line up as Weston distillery resurrects pre-Civil War Missouri bourbon

    By Tommy Felts | May 26, 2022

    Editor’s note: The following story was originally published by Flatland, the digital magazine of Kansas City PBS and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for the weekly Flatland email newsletter. This is a historic moment for the folks at Holladay Distillery in Weston, Missouri, and also a big deal…

    Chef Zaid Renato Consuegra Sauza of Pirate’s Bone Burgers pivoted in the face of the pandemic, turning his original dine-in concept into a carryout-only model; photo courtesy of Pirate's Bone Burgers

    Survival rates for new biz in MO, KS lag national average; What’s getting in their way?

    By Tommy Felts | May 26, 2022

    Editor’s note: The following story was originally published by Flatland, the digital magazine of Kansas City PBS and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for the weekly Flatland email newsletter. Colorful balloons, ribbons, unlimited drinks, food and of course music. There was everything at the ribbon cutting…

    Startup pitch at a 2021 NMotion Venture Studio event

    NMotion adds ‘concierge’ investment accelerator for early-stage founders; applications close May 30

    By Tommy Felts | May 24, 2022

    Editor’s note: This article is sponsored by the NMotion startup accelerator, but was independently produced by Startland News. Following NMotion Venture Studio’s successful launch in 2020, Nebraska’s largest and only startup accelerator is adding a new high-touch opportunity to its lineup: NMotion Growth Accelerator.  “Five out of the 10 companies that came through the NMotion…