Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    The Popper drips with KC: Why this award-winning brand won’t quit ‘until the aliens on other planets know’ his city 

    By Tommy Felts | October 27, 2022

    Walter Edwin is better known as the Popper, but it might as well be “KC,” he said. His love for Kansas City has inspired both his music career and award-winning apparel business. As a performer, he’s rapped about his hometown on his singles “I’m KC” and “For the City,” and as a collaborator on Tech…

    10 finalists vying for ‘Fan Favorite’ in AltCap Your Biz competition; Here’s how to vote

    By Tommy Felts | October 27, 2022

    AltCap’s marquee GEWKC competition for emerging entrepreneurs is returning in November, but fans of the businesses can cast votes now to determine a $2,500 “fan favorite” winner at the coming pitch event. Ten finalists for the AltCap Your Biz competition were announced this week. The live pitch day is set for Nov. 17 at iWerx…

    Miss KC’s Parade of Hearts? You’re in luck: Popular citywide art returning in 2023, 2024

    By Tommy Felts | October 26, 2022

    Kansas City’s “Parade of Hearts” is set to return in 2023 — and 2024 — after the wildly popular, city-spanning art installation, regional pride campaign and fundraiser placed more than 150 unique artist-created hearts throughout the metro. The publicly displayed art pieces quickly became destination points across the city with Kansas Citians and visitors embarking…

    ‘Cure-all’ for your hunger: Chefs offer tastes of what’s to come at KC’s newest food hall 

    By Tommy Felts | October 26, 2022

    A Kansas City-simmered food hall concept is expected to unveil its long-awaited dining experience next month in the lightwell building downtown — pairing two well-seasoned culinary minds with appetites for inventive tastes. Officially dubbed the Strang Chef Collective at lightwell, the chef-driven venture will feature a duo of restaurant concepts — Verde and Panacea —…