Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Maker featured in NBC series says ‘death cleaning’ opened his eyes to grief without guilt

    By Tommy Felts | April 19, 2023

    Godfrey Riddle made it his mission to uplift others, the Kansas City social entrepreneur said, but when a new, high-profile Peacock series begins streaming next week, viewers will witness Riddle on the receiving end of that love and support. The Civic Saint founder is set to appear on an episode of “The Gentle Art of…

    Ryan Cowdrey and Blake Herren, Raven 3D Printing

    Raven’s return-to-earth science is complete, founder says; a new space accelerator will help get the KCK-built tech off the ground

    By Tommy Felts | April 19, 2023

    A KCK startup that could revolutionize space transportation is among 14 companies selected this week for an accelerator program from Amazon Web Services that focus on “transforming the future of space for all of humanity.” Kansas City-based Raven Space Systems — led by co-founders Ryan Cowdrey and Blake Herren — is building entirely 3D printed reentry…

    Tesseract earns $1.25M contract to help Space Force, military ‘predict the future’

    By Tommy Felts | April 19, 2023

    Industry-defining tools built by Kansas City’s Tesseract Ventures will help the U.S. Space Force accurately track machines, people and objects on base, and create a clearer understanding of launch conditions through next generation data visualization, said John Boucard. Tesseract announced Tuesday that the company has been awarded a direct-to-Phase II Small Business Innovation (SBIR) contract…

    AI Hub builds creative space in River Market, giving artists access to business tech, tools

    By Tommy Felts | April 19, 2023

    The Midwest needs more resources to help creatives start their own businesses and keep them thriving, said Taylor Burris and James Spikes, who designed a one-stop art incubator to give artists’ innovation a fresh canvas. The husband-and-wife team opened AI Hub — powered by IRIS Creative Projects Agency and with funding from The Porter House…