Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Meet the cohort: Founder scaling Startup Weekend’s winning idea through Columbia venture fund, studio

    By Tommy Felts | May 30, 2023

    COLUMBIA, Missouri — Winning Missouri Startup Weekend this spring put Chrystal Graves one step closer to revolutionizing the beauty industry, she shared, noting the victory helped secure her spot in the Scale venture fund and studio. “I have been passionate about helping salons be profitable and inclusive for a long time, but I thought building…

    Startup Crawl is back June 9: Get your passport to KC bands, businesses, beverages

    By Tommy Felts | May 30, 2023

    More than 50 startups and a quartet of local bands and performers will headline the June 9 return of Startup Crawl — and it’s a pretty sweet symphony, teased event organizers.  “It’s been almost four years since we’ve been able to host our community in this way,” said Austin Barnes, executive editor of Startland News and…

    They could’ve cracked into any industry; Why this dynamic team paired its talents with snacks

    By Tommy Felts | May 30, 2023

    A local foodie’s quest to recreate her favorite discontinued cracker led a trio of longtime friends to build their own company, serving up specialty appetizer kits that customers are savoring in Kansas City and beyond. Crackerology produces shelf-stable, gourmet appetizer and dessert kits featuring made-from-scratch crackers and cookies that can be assembled in minutes. “Yes,…

    ‘I Am’ the domino effect: This changemaker wants to show youth impacted by redlining another reality

    By Tommy Felts | May 26, 2023

    When Elijah Dormeus moved to Kansas City in 2019, he brought with him a nonprofit that provides mentorship and leadership training to students in underserved communities, with the end goal of empowering them to achieve their dreams. “The I Am Foundation really came from leading, encouraging, and motivating students to see themselves greater than their…