Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Home-delivered juice maker nibbles its way into sparkling water market with expansion

    By Tommy Felts | August 11, 2023

    Zen Donkey Farms — known for its raw, organic, cold-pressed juices available through home delivery — is expanding while continuing its mission of rescuing donkeys and bringing donkey-facilitated wellness programs to Kansas City, said co-founder Kate Barker. The purpose-driven wellness business — which also offers plant-based mylks, hemp protein superfoods, CBD skin care products, and…

    KC ranks No. 11 among Midwest startup cities, holding its spot thanks to funding wins amid VC slowdown

    By Tommy Felts | August 10, 2023

    A healthy dose of recent funding events kept Kansas City in the No. 11 spot in the 2023 edition of M25’s annual ranking of Midwest startup cities, said Victor Gutwein, founder and managing partner at M25. The comprehensive report explores how metropolitan areas across the Midwest are performing relative to each other based on startup…

    Porter House KC earns MO infrastructure grant, pushing its retail incubator closer to opening

    By Tommy Felts | August 10, 2023

    Funding from a pilot physical infrastructure grants program is expected to help The Porter House KC complete phase 2 of the build out for its new 811 Retail Incubator, focused on boosting retail entrepreneurs from the urban core. “This grant will allow us to serve over 90 small businesses focused on retail operations within the…

    LaunchKC grants competition eyes startups hoping to scale in KC; Applications now open

    By Tommy Felts | August 10, 2023

    When LaunchKC’s next round of grant recipients are announced this fall during Global Entrepreneurship Week, winning startups will receive game-changing exposure in addition to the $50,000 in prize money, said Jon Ruiz. His venture, EB Systems, was among six winners in 2022 when the popular grants competition was rebooted by LaunchKC after a four-year hiatus…