Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Pipeline entrepreneur expands his Omaha-based senior living network into Kansas City

    By Tommy Felts | December 8, 2023

    A 10-market expansion for HomeCare Advocacy Network is expected to bring the Omaha-based company to Lee’s Summit and Overland Park as Mark Goetz and his team work to provide personal care and specialized services for seniors who wish to age in place. “With one of the largest metropolitan areas in the Midwest, the Greater Kansas…

    Raygun’s anti-leaf blower agenda might have triggered rock-in-a-sock vandal at KC store, founder jokes

    By Tommy Felts | December 7, 2023

    Mike Draper has only one regret after someone threw a rock wrapped in a sock at one of the display windows at Raygun’s Crossroads store last week. “We did not keep the rock,” lamented the boutique retail operation’s Des Moines-based founder. “People were like, ‘Oh, you should sell the rock in the sock’ and we’re…

    PayIt forward: Kansas renews contract with KC tech company that took DMV headaches off the road

    By Tommy Felts | December 7, 2023

    For the more than 1 million Kansans who’ve already avoided long lines at the DMV thanks to PayIt’s award-winning digital payments platform, that experience — and others — will only get more convenient with the mobile-first technology’s Sunflower State renewal through at least 2026. PayIt this week announced a new deal with the State of…

    Sports tech founder: Team’s years of work laid groundwork for Forbes 30 Under 30 honor

    By Tommy Felts | December 7, 2023

    Being named to Forbes’ 30 Under 30 for sports — alongside athletes like Lamar Jackson, Kyle Kuzma, and Ronald Acuna — adds more fuel to the fire for Austin Barone, the 29-year-old co-founder of Just Play Sports Solutions. “The growth we have experienced over the past few years has been tremendous, so to receive this…