Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    KC Chamber’s Superstars celebration empowers everyday small business heroes 

    By Tommy Felts | March 1, 2024

    Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. The Blueprint KC has come a long way, said Sheraz Pompey, emphasizing the meaningful impact of being showcased as one of the KC Chamber’s Small Business Superstars.…

    U.S. Rep. Sharice Davids, D-Kansas, Wednesday at Ronawk in Olathe

    Davids’ effort to level the playing field for Native entrepreneurs passes US House, moving to Senate

    By Tommy Felts | March 1, 2024

    Legislation meant to address entrepreneurship challenges specific to Native and tribal business owners advanced in the U.S. Congress this week, with a Kansas City lawmaker championing the effort to bring equity to an overlooked corner of the small business community. “In Indian Country, Native-owned businesses employ over 300,000 Americans and are vital drivers of our…

    KC Tech Council launches initiative for young women in tech, backed by Meta, Panasonic

    By Tommy Felts | February 29, 2024

    A new strategic program from the KC Tech Council is designed to empower and equip female-identifying students entering their junior (class of 2026) and senior (class of 2025) years of high school with tech exposure, career guidance, leadership opportunities, and invaluable mentorship. The LEGiT KC program (Leadership and Empowerment for Girls in Tech), sponsored by…

    Charlie Hustle popup coming to Power & Light in time for Big 12 (and 300,000 visitors)

    By Tommy Felts | February 29, 2024

    A highly visible storefront along the KC Streetcar line is expected to give homegrown apparel brand Charlie Hustle a prime spot to showcase KC Heart for hundreds of thousands of potential shoppers during the coming Big 12 basketball tournament. The game day merch shop and experiential retail concept is expected to open Thursday, March 7…