Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Black Drip releases canned cold brew as KC coffee maker leans into creative blends

    By Tommy Felts | March 12, 2024

    A new cold brew version from Charon Thompson’s popular Kansas City coffee brand drips with strength, the co-founder said, teasing its arrival on the market just as the metro begins to heat up for the spring. “I can’t sell hot coffee when it’s like 92 degrees,” said Thompson, recalling an experience during a Black Drip…

    GOP lawmaker from Missouri takes over chair of Small Business Caucus in DC

    By Tommy Felts | March 12, 2024

    Entrepreneurship and small businesses are the lifeblood of America, said Mark Alford, pledging to use his new leadership role within the Small Business Caucus to help fellow congressmen workshop and pursue policies that will “ensure the safety and prosperity of Main Street America.” U.S. Rep. Alford, R-Missouri, publicly took over the co-chair role of the…

    KC is creating jobs like never before; here’s what’s behind the surge (hint: it’s small biz hiring)

    By Tommy Felts | March 12, 2024

    Editor’s note: KCSourceLink and MOSourceLink are non-financial, community partners of Startland News. The latest ‘We Create Jobs’ report highlights the continued economic impact of KC’s small businesses and tech startups Kansas City startups created more than 19,700 jobs in 2022, yet again creating more jobs than in any of the previous five years. Additionally, as…

    Food fit: Kansas City health startup attains Endeavor Heartland greenlight at first KC selection panel

    By Tommy Felts | March 9, 2024

    Moving forward in the process to become an Endeavor Entrepreneur builds on 18 months of momentum for the newly branded Attane Health, said founder Emily Brown. Her Kansas City-based, food- and nutrition-focused startup moved one step closer to the Endeavor designation — a move that ultimately would elevate Attane Health on a global scale —…