Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    First look at 2024 Parade of Hearts: 100+ artists paint Kansas City with a harmony of colors

    By Tommy Felts | April 16, 2024

    Kansas City artist Skiggity lives his life in vivid color, he shared, so it was only natural for his art — and his Parade of Hearts entry — to reflect that bright-eyed perspective. “I like vibrancy,” the muralist and digital artist explained. “I don’t really have a style. I like vibrant colors. I also like…

    KCK milkman reclaims his passion for painting; splattering pop art portraits of KC sports stars, celebrity icons

    By Tommy Felts | April 16, 2024

    While his pieces don’t feature happy, little trees, David Alston’s pop culture-inspired portraits still reflect the influence of the iconic painter Bob Ross. About a decade ago, a chance viewing of the well-known artist’s PBS show “The Joy of Painting” — Alston’s youngest son accidentally left the TV on before leaving for school — inspired…

    UMKC pitch competition brings validating relief, cash prizes for emerging founders with big ideas

    By Tommy Felts | April 13, 2024

    A popular UMKC pitch competition awarded more than $80,000 in cash prizes to student and full-time entrepreneurs Friday — validating new ideas and emerging ventures alike.  “I never saw anything like this when I was in college,” said Dr. Brandy Archie, founder of AskSAMIE, who competed in a category especially for established startups at the University…

    Showcase showdown: KC Chamber rallies ‘Mr. K competitors, but small biz owners say it feels more like family

    By Tommy Felts | April 12, 2024

    The husband-wife duo behind Kansas City-based Shark OFF appreciate the local entrepreneurial ecosystem so much that they actually list it as one of their startup’s co-founders, Geoff Geist shared. “We would not exist if it weren’t for this community,” said Geist, the co-founder and COO of Shark OFF, which offers shark repellent bracelets that are…