Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

Jonathan Bender, co-founder of the Museum of BBQ, with Greg Garrity, innovation brewer at Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Love story continues: Fans spot Taylor Swift in boyfriend’s New Heights cap; KC hat maker sees green

    By Tommy Felts | April 19, 2024

    It’s been more than a fortnight since the Chiefs’ headline-grabbing, pop-culture-infused Super Bowl run, but the Taylor Swift effect remains strong for the tortured poets and creators at one Kansas City company. Sandlot Goods — Kansas City’s only local hat manufacturer — is reaping the benefits of Swift’s recent appearance at the Coachella music festival,…

    Translating business: KCMO chatbot breaks down startup lingo in 70+ languages

    By Tommy Felts | April 18, 2024

    Editor’s note: KC BizCare is a partner of Startland News. Entrepreneurs who struggle with understanding the complexities of starting a business often find additional challenges if English isn’t their first language, said Nia Richardson, adding that all aspiring small business owners deserve the same access to resources. “We’re trying to look at ways to bring technology…

    80+ student competitors from across Kansas just rallied for their share of $70K in cash prizes

    By Tommy Felts | April 18, 2024

    Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  MANHATTAN, Kansas — Aaron Collins walked away from the Kansas Entrepreneurship Challenge with not just $2,500, but also validation that he’s on the right track with his lawn care business,…

    How a newly closed parking garage could signal transformation for a living Downtown KC 

    By Tommy Felts | April 18, 2024

    A series of transformative building projects are expected to help downtown Kansas City’s continued evolution as a resurgence in residents in the city’s core push new retail, offices and attractions, said Tommy Wilson. “Downtown has actually been on an incredible growth trajectory since the beginning of 2003,” Wilson, director of business recruitment and research for…