UMKC pitch challenge awards $95K+ for ‘entrepreneur state of mind’ in and outside the classroom
April 26, 2025 | Taylor Wilmore
Winning $15,000 in Friday’s pitch competition at UMKC’s Regnier Venture Creation Challenge felt like the culmination of years of hard work and development, said Iyshia Sims.
“Oh my gosh, I’m just so proud of myself,” said Sims, founder of ‘Amir’acle Body Butters and More. “I felt really good after the pitch, I have pitched a lot over the years, and I’ve seen myself grow.”
Sims took home first place in the James and Rae Block Kansas City Startup Awards during the RVCC event, an annual student and community entrepreneurship showcase organized by University of Missouri-Kansas City’s Regnier Institute for Entrepreneurship and Innovation at the Bloch School of Management.
The Startup Awards recognized ideas pitched by non-student, existing startups from within Kansas City’s business ecosystem.
Iyshia Sims, founder of ‘Amir’acle Body Butters and More, center, wins first place at the RVCC in the startup category; photo by Nikki Overfelt Chifalu, Startland News
Keliah Smith, founder of CRWND Illustrations, center, poses with judges and UMKC officials after earning second in the James and Rae Block Kansas City Startup Awards pitch competition at RVCC; photo by Taylor Wilmore, Startland News
“It’s been a long time coming, because it has been very difficult up until now,” said Keliah Smith, founder of CRWND Illustrations, who won second place and $10,000 in the category. “Sometimes you have to keep going knowing there’s light at the end of the tunnel.
Smith plans to reinvest her winnings into inventory and equipment upgrades for her stationary and art brand, which boasts a physical location within The Porter House KC’s 811 Retail Incubator. Sims also aims to expand her business with private events, product-making classes, and enhanced digital content.
The Regnier Venture Creation Challenge awarded more than $95,000 in prizes — largely to student-led ventures from across the Midwest, drawing over 80 applicants from colleges and universities in Missouri, Iowa, Arkansas, Oklahoma, and Kentucky.
Imagination mindset
UMKC Chancellor Dr. Mauli Agrawal opened Friday’s awards announcement with encouragement to the students and a nod to the entrepreneurial spirit that fueled their ventures.
UMKC Chancellor Dr. Mauli Agrawal speaks to competitors at the 2025 RVCC awards ceremony; photo by Taylor Wilmore, Startland News
“You have already won, because the entrepreneur state of mind is just a different state of mind,” Agrawal told the audience. “It’s curious. It’s always looking for opportunities. It’s looking for gaps, and it’s imagining a world in a different way.”
The annual competition honors the legacy of Victor Regnier and is supported by the Regnier Family Foundation. Bob Regnier, founder of Bank of Blue Valley, also addressed attendees, reflecting on both the event’s growth and his own family’s entrepreneurial roots.
“I can tell you that every year is a little bit better,” he said of the entrepreneurship challenge’s year-by-year evolution. “The quality of the presentations is better. It’s really a very positive thing for me.”
“My father started out from scratch,” Regnier added. “This is really what he wanted to see — people wanting to start their own business and be successful.”
ULOM
James and Rae Block Kansas City Startup Awards
- First place, $15,000: ‘Amir’acle Body Butters and More — A body care brand focused on nourishing skincare made with natural ingredients.
- Second place, $10,000: CRWND Illustrations — A creative business specializing in prints and products celebrating natural beauty and Black culture.
- Third place, $5,000: ULOM — A wellness brand rooted in holistic care and empowerment.
Coi Nguon Coffeehouse
College Startup Awards
- First place, $15,000: Coi Nguon Coffeehouse — A cultural coffee concept rooted in Vietnamese heritage.
- Second place, $10,000: No-Sparc
- Third place, $5,000: AuraPatch
EDUrain
Social Entrepreneurship Awards
- First place, $15,000: EDUrain — A platform helping students find housing and navigate financial aid.
- Second place, $10,000: City Haven
- Third place, $5,000: Brain Battle
Honorable Mentions and Special Awards
- Venture Development Honorable Mention, $250: Grid
- Venture Development Honorable Mention, $750: Naeche’s Nourishment
- Venture Development Best Pitch, $2,000: Hoodlife Welding Hoods
- Venture Development Most Improved, $2,000: RehabED
- Excellence in Innovation, $500: VBI-S: Phospholipid Nanoparticles for Treatment of Septic Shock
Bob Regnier, founder of Bank of Blue Valley, shakes hands with members of the AuraPatch team at UMKC’s Regnier Venture Creation Challenge; photo by Nikki Overfelt Chifalu, Startland News
Even if they didn’t win the top honors, the real prize, according to Regnier, is what students take with them moving forward.
“Whether or not you walk away with a check today, you’re going to walk away with the knowledge that you’ve really done a good job of making and presenting your plan,” he said. “And that will benefit you in the long run.”
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2025 Startups to Watch
stats here
Related Posts on Startland News
With the world tanking, this entrepreneur descaled opportunity from the bottom of your dentist’s aquarium
Brian Blake didn’t just start Merriam-based Boodleshire Aquatics; the biologist and lifelong lover of aquatic life built it from a moment of pause. He always dreamed of turning his passion into a business — returning to water at times throughout his career — but the push to take that leap came in an unexpected way.…
Just funded: Meet the newest Digital Sandbox KC startups to earn project innovation resources
The latest round of Digital Sandbox KC funding reflects the region’s commitment to emerging digital health companies — as well as industry-agnostic ventures with big, bold ideas, said Jill Meyer. “These seven startups have shown they have what it takes to be pioneers in their industries, and we’re honored to be able to propel them…
Look inside: Switchyards teases its new KC work club, sells out memberships in hours
Switchyards’ first foray into the region — officially debuting Monday within Kansas City’s East Crossroads — is even prettier than its designers expected, Brandon Hinman said. “And that’s a high mark,” the Switchyards creative director told Startland News. “This big, beautiful, old warehouse is a new neighborhood work club.” Atlanta-based Switchyards — a third-space workplace…
Dual attractions at vineyard disc golf course bring hole-in-one for this Kansas entrepreneur trio
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. EDGERTON, Kansas — A rural Douglas County family is pairing its award-winning Kansas table wine with 18 holes of disc golf and earning national recognition in the process, Christy Fuller-Flyntz shared.…