UMKC pitch challenge awards $95K+ for ‘entrepreneur state of mind’ in and outside the classroom

April 26, 2025  |  Taylor Wilmore

Iyshia Sims, founder of ‘Amir’acle Body Butters and More, center, speask with student and peer entrepreneurs after winning first place in the James and Rae Block Kansas City Startup Awards category at UMKC's Regnier Venture Creation Challenge; photo by Nikki Overfelt Chifalu, Startland News

Winning $15,000 in Friday’s pitch competition at UMKC’s Regnier Venture Creation Challenge felt like the culmination of years of hard work and development, said Iyshia Sims.

“Oh my gosh, I’m just so proud of myself,” said Sims, founder of ‘Amir’acle Body Butters and More. “I felt really good after the pitch, I have pitched a lot over the years, and I’ve seen myself grow.”

Sims took home first place in the James and Rae Block Kansas City Startup Awards during the RVCC event, an annual student and community entrepreneurship showcase organized by University of Missouri-Kansas City’s Regnier Institute for Entrepreneurship and Innovation at the Bloch School of Management.

The Startup Awards recognized ideas pitched by non-student, existing startups from within Kansas City’s business ecosystem.

Iyshia Sims, founder of ‘Amir’acle Body Butters and More, center, wins first place at the RVCC in the startup category; photo by Nikki Overfelt Chifalu, Startland News

Keliah Smith, founder of CRWND Illustrations, center, poses with judges and UMKC officials after earning second in the James and Rae Block Kansas City Startup Awards pitch competition at RVCC; photo by Taylor Wilmore, Startland News

“It’s been a long time coming, because it has been very difficult up until now,” said Keliah Smith, founder of CRWND Illustrations, who won second place and $10,000 in the category. “Sometimes you have to keep going knowing there’s light at the end of the tunnel.

Smith plans to reinvest her winnings into inventory and equipment upgrades for her stationary and art brand, which boasts a physical location within The Porter House KC’s 811 Retail Incubator. Sims also aims to expand her business with private events, product-making classes, and enhanced digital content.

The Regnier Venture Creation Challenge awarded more than $95,000 in prizes — largely to student-led ventures from across the Midwest, drawing over 80 applicants from colleges and universities in Missouri, Iowa, Arkansas, Oklahoma, and Kentucky.

Imagination mindset

UMKC Chancellor Dr. Mauli Agrawal opened Friday’s awards announcement with encouragement to the students and a nod to the entrepreneurial spirit that fueled their ventures.

UMKC Chancellor Dr. Mauli Agrawal speaks to competitors at the 2025 RVCC awards ceremony; photo by Taylor Wilmore, Startland News

“You have already won, because the entrepreneur state of mind is just a different state of mind,” Agrawal told the audience. “It’s curious. It’s always looking for opportunities. It’s looking for gaps, and it’s imagining a world in a different way.”

The annual competition honors the legacy of Victor Regnier and is supported by the Regnier Family Foundation. Bob Regnier, founder of Bank of Blue Valley, also addressed attendees, reflecting on both the event’s growth and his own family’s entrepreneurial roots.

“I can tell you that every year is a little bit better,” he said of the entrepreneurship challenge’s year-by-year evolution. “The quality of the presentations is better. It’s really a very positive thing for me.”

“My father started out from scratch,” Regnier added. “This is really what he wanted to see — people wanting to start their own business and be successful.”

ULOM

James and Rae Block Kansas City Startup Awards

  • First place, $15,000: ‘Amir’acle Body Butters and More — A body care brand focused on nourishing skincare made with natural ingredients.
  • Second place, $10,000: CRWND Illustrations — A creative business specializing in prints and products celebrating natural beauty and Black culture.
  • Third place, $5,000: ULOM — A wellness brand rooted in holistic care and empowerment.

Coi Nguon Coffeehouse

College Startup Awards

  • First place, $15,000: Coi Nguon Coffeehouse — A cultural coffee concept rooted in Vietnamese heritage.
  • Second place, $10,000: No-Sparc
  • Third place, $5,000: AuraPatch

EDUrain

Social Entrepreneurship Awards

  • First place, $15,000: EDUrain — A platform helping students find housing and navigate financial aid.
  • Second place, $10,000: City Haven
  • Third place, $5,000: Brain Battle

Honorable Mentions and Special Awards

  • Venture Development Honorable Mention, $250: Grid
  • Venture Development Honorable Mention, $750: Naeche’s Nourishment
  • Venture Development Best Pitch, $2,000: Hoodlife Welding Hoods
  • Venture Development Most Improved, $2,000: RehabED
  • Excellence in Innovation, $500: VBI-S: Phospholipid Nanoparticles for Treatment of Septic Shock

Bob Regnier, founder of Bank of Blue Valley, shakes hands with members of the AuraPatch team at UMKC’s Regnier Venture Creation Challenge; photo by Nikki Overfelt Chifalu, Startland News

Even if they didn’t win the top honors, the real prize, according to Regnier, is what students take with them moving forward.

“Whether or not you walk away with a check today, you’re going to walk away with the knowledge that you’ve really done a good job of making and presenting your plan,” he said. “And that will benefit you in the long run.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

<span class="writer-title">Taylor Wilmore</span>

Taylor Wilmore

Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.

Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    SafeDefend

    Former school principal’s SafeDefend active shooter system installed at Jewish Community Center, target of 2014 Overland Park shootings

    By Tommy Felts | October 27, 2018

    Every student, teacher and staff member deserves the greatest opportunity to get home from school safely, said Jeff Green, founder of SafeDefend. Green’s security solution — an active shooter response system that sends alerts throughout a school community, as well as detailed information to law enforcement, within seconds of an incident — recently was installed…

    Jeff Jones, H&R Block

    H&R Block must reconnect with startup energy, innovation, CEO Jeff Jones says

    By Tommy Felts | October 26, 2018

    Jeff Jones’ journey to Kansas City — winding through hangouts with popstar Justin Timberlake, dinner with Oprah, and a stint driving one of the world’s most dominant sharing economy companies — has been transformative, the H&R Block CEO said. And if the homegrown corporate juggernaut he now leads is to meet its stretch potential, the…

    Ben Morss, Google

    From Cake to Google: Musician-turned-tech leader composes career between keyboards

    By Tommy Felts | October 25, 2018

    Well into a music career — but noticing friends who were still trying to find gigs to make ends meet — Ben Morss faced a life-altering pivot. “I got sick of it and I turned to programming full time,” said Morss, a developer advocate at Google. “As a musician, I was trying to call people…

    Jeff Lynch, Idle Smart

    Idle Smart posts Series A round with KCRise Fund, multimillion-dollar investment support

    By Tommy Felts | October 24, 2018

    A multi-million dollar investment round has Kansas City-grown Idle Smart revving its engine and accelerating toward rapid growth in 2019, revealed Jeff Lynch, company president. “I think it’s a reflection of what the team has been able to create over the past few years,” Lynch said of Idle Smart’s completion of a milestone Series A…