StartupNWA opens access to Northwest Arkansas ‘VC Immersions’ for Kansas City founders
March 25, 2025 | Tommy Felts
SPRINGDALE, Arkansas — A program designed to connect entrepreneurs with top-tier venture capitalists — offering access to critical funding, mentorship and the essential relationships needed to secure investor support — is now accepting Kansas City applicants.
It’s all about lowering barriers to capital, said Serafina Lalany, executive director of StartupNWA, an initiative of the Northwest Arkansas Council, and an organizer of the May 14 VC Immersions series.
“Our goal is simple: to ensure great startups get funded, no matter where they are. The challenges startups face in Northwest Arkansas aren’t unique, they’re felt across the middle of the country,” Lalany told Startland News. “Kansas City, in particular, has a strong and growing startup ecosystem that’s fostering bold ideas and ambitious founders.”
Click here to apply for the program by April 7.
The Northwest Arkansas region’s innovation economy is underpinned by three Fortune 500 companies — Walmart, Tyson Foods and J.B. Hunt Transport Services, Inc. — along with over a thousand globally known suppliers. In addition, the University of Arkansas plays an integral role in supporting local startups by connecting companies with the next generation of tech talent.
Since launching, VC Immersions has demonstrated significant success in connecting high-potential Arkansas startups with top-tier investors, she added. The initiative has already facilitated $6.7 million in early-stage financings and engaged more than 35 venture capital firms, bringing national investor attention to Arkansas-based companies.
With growing interest from investors and founders alike, the program is poised to expand its impact even further in the coming months, StartupNWA said, noting participation at the May 14 event from 22 confirmed venture capital firms — including Kansas City’s Iron Prairie Ventures and Columbia-based Redbud VC, along with investors from California, Georgia, Kentucky, Minnesota, Montana, New York, Oklahoma, Oregon, Texas and Wisconsin — representing more than $1.63 billion in assets under management.
“What makes this model compelling is that it directly supports Heartland founders tackling some of the most pressing challenges humanity faces,” said Lalany. “We want to make sure they can focus on what matters most: building enduring businesses.”

Serafina Lalany, StartupNWA, speaks during a past VC Immersions event in Northwest Arkansas; photo courtesy of StartupNWA
The May event is expected to provide selected startups with exclusive access to one-on-one meetings with visiting VC firms, creating curated, high-value connections between entrepreneurs and investors. VC Immersions builds on the momentum of Arkansas’ growing startup ecosystem, strengthening the state’s position as an emerging hub for venture-backed innovation.
Click here for the Day at a Glance schedule for May 14.
The VC Immersions series is expected include:
- Strategic ecosystem partnerships: Leveraging relationships with accelerators, incubators and entrepreneurial support organizations to enhance the state’s startup ecosystem.
- Investor education and roadshow events: Hosting targeted engagements in both coastal venture hubs and emerging secondary markets to showcase the potential of Arkansas startups.
- Inclusion in StartupNWA’s deal database: Syndicated to a network of more than 150 institutional investors across the country, all applicants to the program will earn further access to funding opportunities.
“The old VC model isn’t built for founders outside traditional hubs, but this program changes that — giving them more exposure to top investors and the critical relationships they need to scale, wherever they choose,” said Lalany.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Startup Crawl returning Oct 5 for First Friday with festival-style entertainment, innovation
Editor’s note: Startup Crawl and Startland News are both programs of the Kansas City Startup Foundation, though the content below was produced independently by Startland. Startup Crawl has a carnival feel to it, said Lauren Conaway, noting the returning event is positioned to help startups collide with people who wouldn’t typically encounter the early-stage businesses.…
MECA students to Goodwill: Everyone has a mission now — what else are you selling?
Editor’s note: MECA Challenge and Startland News are both programs of the Kansas City Startup Foundation, though the content below was produced independently by Startland. For more information on the relationship, click here. Goodwill must innovate and change with the times if it’s going to survive after 125 years in business, said Ed Lada. “The…
Prestio drives users to auto dealerships without traditional car buying pain points
Gone are the days of traditional car buying for Ben Anderson, the first customer of Kansas City-based startup Prestio. Anderson, an accounting professional at CBIZ, had grown deeply frustrated by auto dealerships, he said. In fall 2017, he turned to Prestio –– a first-of-its-kind software-as-a-service platform that allows customers to buy, trade, and finance vehicle purchases…
Crema co-founder details expansion experiment at Thinking Bigger breakfast
Crema’s work is all about proximity, said George Brooks, seeking to clarify potential misperceptions about the digital product agency’s foray into markets outside Kansas City. “We’ve been running an experiment,” the Crema co-founder told a crowd at Thinking Bigger Business Media’s recent Big Breakfast. “We’re from Kansas City, but probably 80 percent of our clients…

