StartupNWA opens access to Northwest Arkansas ‘VC Immersions’ for Kansas City founders
March 25, 2025 | Tommy Felts
SPRINGDALE, Arkansas — A program designed to connect entrepreneurs with top-tier venture capitalists — offering access to critical funding, mentorship and the essential relationships needed to secure investor support — is now accepting Kansas City applicants.
It’s all about lowering barriers to capital, said Serafina Lalany, executive director of StartupNWA, an initiative of the Northwest Arkansas Council, and an organizer of the May 14 VC Immersions series.
“Our goal is simple: to ensure great startups get funded, no matter where they are. The challenges startups face in Northwest Arkansas aren’t unique, they’re felt across the middle of the country,” Lalany told Startland News. “Kansas City, in particular, has a strong and growing startup ecosystem that’s fostering bold ideas and ambitious founders.”
Click here to apply for the program by April 7.
The Northwest Arkansas region’s innovation economy is underpinned by three Fortune 500 companies — Walmart, Tyson Foods and J.B. Hunt Transport Services, Inc. — along with over a thousand globally known suppliers. In addition, the University of Arkansas plays an integral role in supporting local startups by connecting companies with the next generation of tech talent.
Since launching, VC Immersions has demonstrated significant success in connecting high-potential Arkansas startups with top-tier investors, she added. The initiative has already facilitated $6.7 million in early-stage financings and engaged more than 35 venture capital firms, bringing national investor attention to Arkansas-based companies.
With growing interest from investors and founders alike, the program is poised to expand its impact even further in the coming months, StartupNWA said, noting participation at the May 14 event from 22 confirmed venture capital firms — including Kansas City’s Iron Prairie Ventures and Columbia-based Redbud VC, along with investors from California, Georgia, Kentucky, Minnesota, Montana, New York, Oklahoma, Oregon, Texas and Wisconsin — representing more than $1.63 billion in assets under management.
“What makes this model compelling is that it directly supports Heartland founders tackling some of the most pressing challenges humanity faces,” said Lalany. “We want to make sure they can focus on what matters most: building enduring businesses.”

Serafina Lalany, StartupNWA, speaks during a past VC Immersions event in Northwest Arkansas; photo courtesy of StartupNWA
The May event is expected to provide selected startups with exclusive access to one-on-one meetings with visiting VC firms, creating curated, high-value connections between entrepreneurs and investors. VC Immersions builds on the momentum of Arkansas’ growing startup ecosystem, strengthening the state’s position as an emerging hub for venture-backed innovation.
Click here for the Day at a Glance schedule for May 14.
The VC Immersions series is expected include:
- Strategic ecosystem partnerships: Leveraging relationships with accelerators, incubators and entrepreneurial support organizations to enhance the state’s startup ecosystem.
- Investor education and roadshow events: Hosting targeted engagements in both coastal venture hubs and emerging secondary markets to showcase the potential of Arkansas startups.
- Inclusion in StartupNWA’s deal database: Syndicated to a network of more than 150 institutional investors across the country, all applicants to the program will earn further access to funding opportunities.
“The old VC model isn’t built for founders outside traditional hubs, but this program changes that — giving them more exposure to top investors and the critical relationships they need to scale, wherever they choose,” said Lalany.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
$300K Kauffman grant will keep no-cost LaunchCode coding classes in KC another two years
Sourced in community building through enhanced access to resources, a grant from the Ewing Marion Kauffman Foundation will allow LaunchCode Kansas City to continue its training program for at least two additional years, the program announced Thursday. “It’s very exciting. We know that it’s, in part, through the vision of the Kauffman Foundation that LaunchCode…
New Kauffman indicators point to more fertile ground for startups on Missouri side of state line
A new analysis of early-stage entrepreneurship over the past 20 years indicates a more welcoming environment for fostering startups has developed in the Show Me State. In a state-by-state breakdown released Thursday by the Ewing Marion Kauffman Foundation, Missouri outperformed Kansas across the board. Overall, Missouri’s scores showed climbing measures of entrepreneurship, while Kansas saw…
Friend That Cooks in-home personal chefs bake healthful cooking into families’ diets
Champagne wishes and caviar dreams be damned, Brandon O’Dell quipped. Personal chefs are no longer a luxurious perk of the nation’s one-percent — all thanks to Kansas City-served startup Friend That Cooks. And as the market grows, so too does the repertoire of chefs at O’Dell’s startup, a weekly in-home meal prep service now operating…
Happy Food Co. modifies meal kit options to fit paleo, keto, Whole 30, vegan lifestyles
If a company wants to create change, its leaders have to be unafraid of emerging trends, Jen Trompeter said as Happy Food Co. serves up a strategy that could help the company cook up new business with modified meal kits. “People are doing keto or they’re doing Whole 30,” Trompeter, said. “We have some [meal…

