StartupNWA opens access to Northwest Arkansas ‘VC Immersions’ for Kansas City founders
March 25, 2025 | Tommy Felts
SPRINGDALE, Arkansas — A program designed to connect entrepreneurs with top-tier venture capitalists — offering access to critical funding, mentorship and the essential relationships needed to secure investor support — is now accepting Kansas City applicants.
It’s all about lowering barriers to capital, said Serafina Lalany, executive director of StartupNWA, an initiative of the Northwest Arkansas Council, and an organizer of the May 14 VC Immersions series.
“Our goal is simple: to ensure great startups get funded, no matter where they are. The challenges startups face in Northwest Arkansas aren’t unique, they’re felt across the middle of the country,” Lalany told Startland News. “Kansas City, in particular, has a strong and growing startup ecosystem that’s fostering bold ideas and ambitious founders.”
Click here to apply for the program by April 7.
The Northwest Arkansas region’s innovation economy is underpinned by three Fortune 500 companies — Walmart, Tyson Foods and J.B. Hunt Transport Services, Inc. — along with over a thousand globally known suppliers. In addition, the University of Arkansas plays an integral role in supporting local startups by connecting companies with the next generation of tech talent.
Since launching, VC Immersions has demonstrated significant success in connecting high-potential Arkansas startups with top-tier investors, she added. The initiative has already facilitated $6.7 million in early-stage financings and engaged more than 35 venture capital firms, bringing national investor attention to Arkansas-based companies.
With growing interest from investors and founders alike, the program is poised to expand its impact even further in the coming months, StartupNWA said, noting participation at the May 14 event from 22 confirmed venture capital firms — including Kansas City’s Iron Prairie Ventures and Columbia-based Redbud VC, along with investors from California, Georgia, Kentucky, Minnesota, Montana, New York, Oklahoma, Oregon, Texas and Wisconsin — representing more than $1.63 billion in assets under management.
“What makes this model compelling is that it directly supports Heartland founders tackling some of the most pressing challenges humanity faces,” said Lalany. “We want to make sure they can focus on what matters most: building enduring businesses.”

Serafina Lalany, StartupNWA, speaks during a past VC Immersions event in Northwest Arkansas; photo courtesy of StartupNWA
The May event is expected to provide selected startups with exclusive access to one-on-one meetings with visiting VC firms, creating curated, high-value connections between entrepreneurs and investors. VC Immersions builds on the momentum of Arkansas’ growing startup ecosystem, strengthening the state’s position as an emerging hub for venture-backed innovation.
Click here for the Day at a Glance schedule for May 14.
The VC Immersions series is expected include:
- Strategic ecosystem partnerships: Leveraging relationships with accelerators, incubators and entrepreneurial support organizations to enhance the state’s startup ecosystem.
- Investor education and roadshow events: Hosting targeted engagements in both coastal venture hubs and emerging secondary markets to showcase the potential of Arkansas startups.
- Inclusion in StartupNWA’s deal database: Syndicated to a network of more than 150 institutional investors across the country, all applicants to the program will earn further access to funding opportunities.
“The old VC model isn’t built for founders outside traditional hubs, but this program changes that — giving them more exposure to top investors and the critical relationships they need to scale, wherever they choose,” said Lalany.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Rx Savings secures $18.4M funding round, nears 2 million members
An $18.4 million funding round is the prescription Rx Savings Solutions needs to expand its fight against a crippling, yet common ailment, said Michael Rea. “Everyone in the nation has the same problem — high drug costs — and most people don’t know there are options to save money,” said Rea, founder and chief executive…
Before prime time: Did Amazon’s 1999 arrival in Kansas deliver on hype?
In 1999, Amazon — still in its infancy — meant only two things to most consumers: low-priced books and CDs. But for one small town in Kansas, residents believed the online retailer had the potential to be a game-changer for their economically depressed, rural community. “People in Coffeyville were practically doing cartwheels in the streets,” said…
FCC head: Repealing net neutrality will boost innovation, investment; startups disagree
The Federal Communications Commission is preparing to eliminate regulatory rules that prohibit internet service providers from interfering with consumers’ access to web content. FCC chairman Ajit Pai announced in a Wall Street Journal op-ed that the regulatory body will vote Dec. 14 to repeal 2015 Obama-era regulations. That regulatory model, referred to as Title II,…
Bitten by Disney sharks, Roy Scott beats the odds with Healthy Hip Hop
When a potentially life-altering business deal suddenly vanished, Roy Scott didn’t get mad — he got funded. “Disney thought they were going to snuff us out, but all they did was put gasoline on this fire,” said Scott, founder of Kansas City-based H3 Enterprises (Healthy Hip Hop). Rewind. Starting his company with a live performance-based…

