Betty Rae’s opening OP ice cream shop in May, deepening Johnson County scoop-print
March 6, 2025 | Joyce Smith
Local favorite Betty Rae’s Ice Cream is expanding in Johnson County — taking a coveted corner spot in the Shoppes at Deer Creek Woods in sprawling Overland Park.
Future Betty Rae’s Ice Cream location at 6936 W. 135th. St. in Overland Park; photo by Joyce Smith
A May opening is scheduled at 6936 W. 135th. St. It will be the sixth Betty Rae’s for the metro. (Hen House Market is an anchor tenant in the center, just east of Metcalf Avenue.)
“When I bought the company two years ago, my intent was really to bring Betty Rae’s to more people in Kansas City,” owner Matt Shatto told Startland News. “We’ve looked at areas where we’re missing out — and where customers are missing out. Southern Johnson County is one of those places. We’re extremely excited to come to a new population, and hopefully they’ll embrace us, like we’re going to embrace them.”
Betty Rae’s Ice Cream serves 26 handmade premium ice cream flavors — from such classics as vanilla bean and chocolate to monthly specials like matcha, Bee’s Knees, and Nutty Professor. It also is known for its collaborations with other high-profile local businesses, incorporating popular ingredients like McLain’s Cinnamon Rolls (McLain’s Bakery) and Joe’s KC BBQ & Burnt Ends (Joe’s Kansas City Bar-B-Que).
The company was founded in 2016. Shatto purchased it in May 2023 and rapidly added three locations.
Now Betty Rae’s has shops in Merriam, Olathe, Prairie Village, the River Market and Waldo, as well as an ice cream truck.
Its ice cream also is carried in 28 Cosentino family-owned Price Chopper, SunFresh, and Cosentino’s Market grocery stores, as well as many Hy-Vees.
Matt Shatto at the Betty Rae’s Ice Cream location in River Market; photo by Taylor Wilmore, Startland News
Shatto also is franchising Betty Rae’s.
One location opened in Omaha in September and the franchisee is opening another soon.
In late February, Shatto announced seven cities in the region for his franchise footprint: St. Louis, Missouri; Wichita, Kansas; Bentonville, Arkansas; Nashville, Tennessee; Denver, Colorado; and Oklahoma City and Tulsa in Oklahoma.
ICYMI: Why keep Betty Rae’s from the world? KC ice cream shop franchising brand across region
“We wanted to get it to more people in Kansas City. But we didn’t want to limit [the brand] to people in Kansas City,” Shatto said of taking Betty Rae’s regional, then national.
The company is eying franchise partners who will open two to five shops in each market.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Startland list reflects big wins across KC — but don’t get comfortable, warns founder
Kansas City has traction, said Davyeon Ross, but the city and its support network must keep the ball moving. “It’s impressive how much these startups and companies are contributing to the community and the economy,” said Ross co-founder and COO of ShotTracker, reacting to data within Startland’s 2018 list of Top Venture Capital-Backed Companies in…
Kansas-vs-Missouri investment record tied to state support for innovation, experts say
The Sunflower State appears to set itself apart based on trends indicated by Startland’s 2018 list of Top Venture Capital-Backed Companies in KC. But does Kansas really have the competitive edge? Kansas companies are on average two years older than Missouri companies; they’ve raised more than four times as much capital than their Missouri counterparts;…
Think globally, invest locally: Are KC dollars worth more than outside capital?
Hometown capital is validating, said Darcy Howe, but it isn’t everything. Half of the firms in Startland’s 2018 list of Top Venture Capital-Backed Companies in Kansas City received 50 percent or more of their funding from KC investors — a promising indicator of local support that suggests to outside investors that a company is ready…
2018 Top VC-Backed Companies in Kansas City List
The Top Venture Capital-Backed Companies in Kansas City List recognizes the growing cohort of growth-stage, venture-backed companies in the Kansas City metro — further illustrating the impact of the countless efforts aimed at boosting entrepreneurship in the region and creating a productive dialogue. The list is expected to be updated and published annually. The 2018…