Betty Rae’s opening OP ice cream shop in May, deepening Johnson County scoop-print
March 6, 2025 | Joyce Smith
Local favorite Betty Rae’s Ice Cream is expanding in Johnson County — taking a coveted corner spot in the Shoppes at Deer Creek Woods in sprawling Overland Park.
Future Betty Rae’s Ice Cream location at 6936 W. 135th. St. in Overland Park; photo by Joyce Smith
A May opening is scheduled at 6936 W. 135th. St. It will be the sixth Betty Rae’s for the metro. (Hen House Market is an anchor tenant in the center, just east of Metcalf Avenue.)
“When I bought the company two years ago, my intent was really to bring Betty Rae’s to more people in Kansas City,” owner Matt Shatto told Startland News. “We’ve looked at areas where we’re missing out — and where customers are missing out. Southern Johnson County is one of those places. We’re extremely excited to come to a new population, and hopefully they’ll embrace us, like we’re going to embrace them.”
Betty Rae’s Ice Cream serves 26 handmade premium ice cream flavors — from such classics as vanilla bean and chocolate to monthly specials like matcha, Bee’s Knees, and Nutty Professor. It also is known for its collaborations with other high-profile local businesses, incorporating popular ingredients like McLain’s Cinnamon Rolls (McLain’s Bakery) and Joe’s KC BBQ & Burnt Ends (Joe’s Kansas City Bar-B-Que).
The company was founded in 2016. Shatto purchased it in May 2023 and rapidly added three locations.
Now Betty Rae’s has shops in Merriam, Olathe, Prairie Village, the River Market and Waldo, as well as an ice cream truck.
Its ice cream also is carried in 28 Cosentino family-owned Price Chopper, SunFresh, and Cosentino’s Market grocery stores, as well as many Hy-Vees.
Matt Shatto at the Betty Rae’s Ice Cream location in River Market; photo by Taylor Wilmore, Startland News
Shatto also is franchising Betty Rae’s.
One location opened in Omaha in September and the franchisee is opening another soon.
In late February, Shatto announced seven cities in the region for his franchise footprint: St. Louis, Missouri; Wichita, Kansas; Bentonville, Arkansas; Nashville, Tennessee; Denver, Colorado; and Oklahoma City and Tulsa in Oklahoma.
ICYMI: Why keep Betty Rae’s from the world? KC ice cream shop franchising brand across region
“We wanted to get it to more people in Kansas City. But we didn’t want to limit [the brand] to people in Kansas City,” Shatto said of taking Betty Rae’s regional, then national.
The company is eying franchise partners who will open two to five shops in each market.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Google Fiber offering free gigabit to low-income homes
Access to the Internet is almost universally agreed to be a defining sign of progress in third-world countries. Yet millions of citizens across the U.S. still sit on the wrong side of the digital divide. The vast majority of these citizens have one thing in common: they live in low-income households, where cost outweighs the…
KU to host area startups for career day
The University of Kansas on Wednesday announced its largest-ever multi-disciplinary career fair for startups in the Midwest. The Startup Job and Internship Fair — set for March 1 — will connect students studying everything from engineering to design with startups from Kansas, Missouri and Nebraska. The fair is open to any and all area small…
Flyover Capital continues its deal streak with Illinois startup
Kansas City-area venture capital firm Flyover Capital is continuing its first quarter investment tear. Leawood-based Flyover recently added the fifth company to its portfolio, joining other investors in a $4.1 million Series A round to fund Agrible, an Illinois-based ag tech startup. Flyover has extensive agriculture experience and shares Agrible’s belief in growing the Midwest…
Kansas City’s “Dr. Dre of Insurance” aims to remix industry
Overland Park-based ClaimKit is planning to drop the beat on the insurance industry thanks to a new round of financing. The self-proclaimed “Dr. Dre of insurance policies,” ClaimKit CEO Chris Cheatham says the company’s $1.8 million round of financing will boost development of its second software product, RiskGenius. ClaimKit was able to lean heavily on…