Betty Rae’s opening OP ice cream shop in May, deepening Johnson County scoop-print
March 6, 2025 | Joyce Smith
Local favorite Betty Rae’s Ice Cream is expanding in Johnson County — taking a coveted corner spot in the Shoppes at Deer Creek Woods in sprawling Overland Park.
Future Betty Rae’s Ice Cream location at 6936 W. 135th. St. in Overland Park; photo by Joyce Smith
A May opening is scheduled at 6936 W. 135th. St. It will be the sixth Betty Rae’s for the metro. (Hen House Market is an anchor tenant in the center, just east of Metcalf Avenue.)
“When I bought the company two years ago, my intent was really to bring Betty Rae’s to more people in Kansas City,” owner Matt Shatto told Startland News. “We’ve looked at areas where we’re missing out — and where customers are missing out. Southern Johnson County is one of those places. We’re extremely excited to come to a new population, and hopefully they’ll embrace us, like we’re going to embrace them.”
Betty Rae’s Ice Cream serves 26 handmade premium ice cream flavors — from such classics as vanilla bean and chocolate to monthly specials like matcha, Bee’s Knees, and Nutty Professor. It also is known for its collaborations with other high-profile local businesses, incorporating popular ingredients like McLain’s Cinnamon Rolls (McLain’s Bakery) and Joe’s KC BBQ & Burnt Ends (Joe’s Kansas City Bar-B-Que).
The company was founded in 2016. Shatto purchased it in May 2023 and rapidly added three locations.
Now Betty Rae’s has shops in Merriam, Olathe, Prairie Village, the River Market and Waldo, as well as an ice cream truck.
Its ice cream also is carried in 28 Cosentino family-owned Price Chopper, SunFresh, and Cosentino’s Market grocery stores, as well as many Hy-Vees.
Matt Shatto at the Betty Rae’s Ice Cream location in River Market; photo by Taylor Wilmore, Startland News
Shatto also is franchising Betty Rae’s.
One location opened in Omaha in September and the franchisee is opening another soon.
In late February, Shatto announced seven cities in the region for his franchise footprint: St. Louis, Missouri; Wichita, Kansas; Bentonville, Arkansas; Nashville, Tennessee; Denver, Colorado; and Oklahoma City and Tulsa in Oklahoma.
ICYMI: Why keep Betty Rae’s from the world? KC ice cream shop franchising brand across region
“We wanted to get it to more people in Kansas City. But we didn’t want to limit [the brand] to people in Kansas City,” Shatto said of taking Betty Rae’s regional, then national.
The company is eying franchise partners who will open two to five shops in each market.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Can downtowners ditch the Dodge? Zipcar expands in Kansas City
Downtown Kansas City residents have another compelling reason to become car-less converts. The on-demand car rental service Zipcar is expanding its area presence to Kansas City’s downtown, providing its growing population another flexible transportation option. The international car-sharing service is beefing up local offerings — which already includes two cars at Kansas City International Airport…
Plexpod Westport Commons exhumes obscured mural of Kansas City
For an update on this piece, click here. Amid the dust and drilling at the yet-to-be-open Plexpod Westport Commons is a little-known artistic gem for Kansas City. At the heart of a project that marries history and innovation, the colossal coworking facility that was formerly Westport Junior High features a vibrant — albeit deteriorating —…
GUILDit feeds starving artists with tools to monetize their crafts
If good entrepreneurs are money-motivated, great ones know that it’s going to take more than that to be successful. In contrast, artists oftentimes develop a “love-hate relationship” with money. As anyone who has seen a “starving artists” moving van can attest, an artist’s passion doesn’t always lead to food on the table. For artists whose…
Kansas City streetcar app update arrives with roaring ridership
Has the popularity of the Kansas City Royals found its match with the Kansas City streetcar? No — probably not. But if you live in or around the City of Fountains, you probably know that its new downtown streetcar is quite popular. Since opening day, the streetcar has carried a total more than 645,000 passengers…