Betty Rae’s opening OP ice cream shop in May, deepening Johnson County scoop-print
March 6, 2025 | Joyce Smith
Local favorite Betty Rae’s Ice Cream is expanding in Johnson County — taking a coveted corner spot in the Shoppes at Deer Creek Woods in sprawling Overland Park.
Future Betty Rae’s Ice Cream location at 6936 W. 135th. St. in Overland Park; photo by Joyce Smith
A May opening is scheduled at 6936 W. 135th. St. It will be the sixth Betty Rae’s for the metro. (Hen House Market is an anchor tenant in the center, just east of Metcalf Avenue.)
“When I bought the company two years ago, my intent was really to bring Betty Rae’s to more people in Kansas City,” owner Matt Shatto told Startland News. “We’ve looked at areas where we’re missing out — and where customers are missing out. Southern Johnson County is one of those places. We’re extremely excited to come to a new population, and hopefully they’ll embrace us, like we’re going to embrace them.”
Betty Rae’s Ice Cream serves 26 handmade premium ice cream flavors — from such classics as vanilla bean and chocolate to monthly specials like matcha, Bee’s Knees, and Nutty Professor. It also is known for its collaborations with other high-profile local businesses, incorporating popular ingredients like McLain’s Cinnamon Rolls (McLain’s Bakery) and Joe’s KC BBQ & Burnt Ends (Joe’s Kansas City Bar-B-Que).
The company was founded in 2016. Shatto purchased it in May 2023 and rapidly added three locations.
Now Betty Rae’s has shops in Merriam, Olathe, Prairie Village, the River Market and Waldo, as well as an ice cream truck.
Its ice cream also is carried in 28 Cosentino family-owned Price Chopper, SunFresh, and Cosentino’s Market grocery stores, as well as many Hy-Vees.
Matt Shatto at the Betty Rae’s Ice Cream location in River Market; photo by Taylor Wilmore, Startland News
Shatto also is franchising Betty Rae’s.
One location opened in Omaha in September and the franchisee is opening another soon.
In late February, Shatto announced seven cities in the region for his franchise footprint: St. Louis, Missouri; Wichita, Kansas; Bentonville, Arkansas; Nashville, Tennessee; Denver, Colorado; and Oklahoma City and Tulsa in Oklahoma.
ICYMI: Why keep Betty Rae’s from the world? KC ice cream shop franchising brand across region
“We wanted to get it to more people in Kansas City. But we didn’t want to limit [the brand] to people in Kansas City,” Shatto said of taking Betty Rae’s regional, then national.
The company is eying franchise partners who will open two to five shops in each market.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Coworking studio the GRID marks grand opening in Overland Park
Already popular in downtown Kansas City, coworking options are now expanding further south into the metro area. Jennifer Stearns, community manager at the relatively-new GRID collaborative workspaces in Overland Park, said that coworking has a bright future in not only Kansas City but also in its suburbs. The facility opened their doors in April, but…
Reporting from Ireland: A pint with Pipeline fellow Jeff Rohr
Belfast, Northern Ireland — Keen to tap Irish hospitality and a culture of innovation, members of the Pipeline entrepreneurial fellowship program have incurred no shortage of either in Northern Ireland’s capital city. After a morning of “speed dating” with Irish entrepreneurs, 13 fellows in Pipeline’s 2016 fellowship class joined alumni at Brewbot to continue fostering…
‘5 things on my desk’ with ShotTracker co-founder Davyeon Ross
Startland News and the Kansas City Star have partnered to publish content as part of the Star’s new special section, “Spirit.” This story was originally published in the Star’s Sept. 18 Sunday edition. Kansas City doesn’t need an NBA team for it to stand out in the world of basketball. Working with partners like Golden…
WillCo Technologies hiring 90 people after snagging energy-saving patent
The average american household wastes up to 61 percent of its energy input. Kevin Williams, CEO of WillCo Technologies, said that this is because of the way electrical grids are designed. Although the average consumer requires significantly less power during school and work hours, the grid keeps energy limits consistently high in order to sustain through…