Betty Rae’s opening OP ice cream shop in May, deepening Johnson County scoop-print
March 6, 2025 | Joyce Smith
Local favorite Betty Rae’s Ice Cream is expanding in Johnson County — taking a coveted corner spot in the Shoppes at Deer Creek Woods in sprawling Overland Park.
Future Betty Rae’s Ice Cream location at 6936 W. 135th. St. in Overland Park; photo by Joyce Smith
A May opening is scheduled at 6936 W. 135th. St. It will be the sixth Betty Rae’s for the metro. (Hen House Market is an anchor tenant in the center, just east of Metcalf Avenue.)
“When I bought the company two years ago, my intent was really to bring Betty Rae’s to more people in Kansas City,” owner Matt Shatto told Startland News. “We’ve looked at areas where we’re missing out — and where customers are missing out. Southern Johnson County is one of those places. We’re extremely excited to come to a new population, and hopefully they’ll embrace us, like we’re going to embrace them.”
Betty Rae’s Ice Cream serves 26 handmade premium ice cream flavors — from such classics as vanilla bean and chocolate to monthly specials like matcha, Bee’s Knees, and Nutty Professor. It also is known for its collaborations with other high-profile local businesses, incorporating popular ingredients like McLain’s Cinnamon Rolls (McLain’s Bakery) and Joe’s KC BBQ & Burnt Ends (Joe’s Kansas City Bar-B-Que).
The company was founded in 2016. Shatto purchased it in May 2023 and rapidly added three locations.
Now Betty Rae’s has shops in Merriam, Olathe, Prairie Village, the River Market and Waldo, as well as an ice cream truck.
Its ice cream also is carried in 28 Cosentino family-owned Price Chopper, SunFresh, and Cosentino’s Market grocery stores, as well as many Hy-Vees.
Matt Shatto at the Betty Rae’s Ice Cream location in River Market; photo by Taylor Wilmore, Startland News
Shatto also is franchising Betty Rae’s.
One location opened in Omaha in September and the franchisee is opening another soon.
In late February, Shatto announced seven cities in the region for his franchise footprint: St. Louis, Missouri; Wichita, Kansas; Bentonville, Arkansas; Nashville, Tennessee; Denver, Colorado; and Oklahoma City and Tulsa in Oklahoma.
ICYMI: Why keep Betty Rae’s from the world? KC ice cream shop franchising brand across region
“We wanted to get it to more people in Kansas City. But we didn’t want to limit [the brand] to people in Kansas City,” Shatto said of taking Betty Rae’s regional, then national.
The company is eying franchise partners who will open two to five shops in each market.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
California retail tech firm opens Crossroads office, hiring 20
Retail technology firm PriceSpider is citing the area’s vibrant tech community as the reason behind rooting a new office in Kansas City’s Crossroads Arts District. Headquartered in Irvine, California, PriceSpider said the burgeoning startup community, deep pool of tech talent and Google Fiber’s arrival in 2012 helped push the company to choose the City of Fountains.…
Heart and soul: UMKC celebrates Entrepreneur of the Year Awards (photos)
Convening students, entrepreneurs and top civic leaders, the 32nd annual Entrepreneur of the Year Awards on Tuesday recognized some of the area’s top innovators, including the creative mind behind one of Kansas City’s most iconic structures. The University of Missouri Kansas City’s Henry W. Bloch School of Management presented its International Entrepreneur of the Year…
Women investors create intentional connections with female founders
Female entrepreneurs receive only about 2 percent of all venture capital but own 38 percent of businesses in the United States, the Harvard Business Review reports. That’s in part why a group of women investors in Kansas City is planning to meet with women entrepreneurs to foster better relationships. Investors from the KCRise Fund, Royal…
Not just for students: MCPL expands digital tool set for entrepreneurs
Editor’s note: The following content is sponsored by Mid-Continent Public Library but independently produced by Startland News. Dusty books. Tedious silence. Cranky shushers. Many stereotypes come to mind when one thinks of a library. But for those who haven’t recently visited these sanctums of knowledge, you might be surprised to see their transformations from canvas…