Brimming with gratitude: Super Bowl caps viral popularity as KC-stitched hat brand returns home
February 5, 2025 | Tommy Felts
When Taylor Webb watches the Chiefs-Eagles Super Bowl rematch Sunday from a crowded spot at Power & Light, he’ll be surrounded by friends and fellow Chiefs fans — and with any luck, a sea of caps bearing his trendsetting signature upside-down “Kansas City” design.
Taylor Webb, CityBrimCo.; photo courtesy of CityBrimCo.
Odds are good for the Kansas City native, who recently relocated the headquarters and fulfillment operations for CityBrimCo from Dallas to his hometown.
“Being back in KC fulltime has provided new opportunities for growth, deeper community connections, and a renewed energy for what’s ahead,” said Webb. “There’s no place like KC, especially this time of year! Like so many others who grew up as Chiefs fans in Kansas City, these are the moments we always dreamed of — and I’m savoring every second.”
Webb’s CityBrimCo brand continues to experience a surge of popularity — boosted, in part, by exposure among successful influencers and a slew of sports stars and related celebrities.
Click here to check out the range of CityBrimCo caps — from its upside-down fit and Kansas City Tailgate Team design to the new Cursive Snapback and more.
The caps are regularly spotted on the heads of Kansas City athletes as they enter Kauffman and Arrowhead stadiums (recently seen on Chiefs players Drue Tranquil, Trey Smith and Chris Oladokun), as well as in unexpected media, like in “The Franchise,” a YouTube series from the Chiefs and GEHA wherein actor Eric Stonestreet dons a CityBrimCo design throughout the first episode.
View this post on Instagram
Taylor Webb and Bobby Witt Jr. in December 2023; courtesy photo
Most recently, star Kansas City baseball player Bobby Witt Jr. turned heads before the AFC Championship game at Arrowhead Stadium — cheering on the Chiefs in their quest for a Super Bowl three-peat — and sporting a CityBrimCo cap similar to one Webb gave him in December 2023.
“Seeing Bobby Witt Jr. wear one of our hats is always a surreal moment — but watching him rock it on a stage as big as the conference championship is something truly special,” said Webb. “The night of the championship, we were lucky to experience a surge in traffic.”
Witt wore a black variation of the hat again this week at the Royals Rally event for fans.
“We couldn’t be more thankful for Bobby’s support and kindness to represent a small, local company like us,” said Webb.
Click here to follow CityBrimCo on Instagram.
ICYMI: KC’s viral, must-have hat flips the script on hometown pride that can’t be duped
It’s a great time to be in — and from — Kansas City, he added, noting CityBrimCo is seeing its share of boosted sales thanks to the Chiefs’ winning season and tie-ins with his most Kansas City-centric designs.
“As a small business, we feel incredibly fortunate to have such a successful football team and organization like the Chiefs representing our city,” Webb said. “With every playoff win, we’ve seen our sales grow, which has been exciting for all of us at CityBrimCo.”
“The energy, passion, and excitement throughout the city are unmatched,” he added, noting the feeling of electricity in the air during the playoffs. “It’s amazing to be surrounded by and a part of such a dedicated fan base and to experience the city coming together to rally behind the team.”
Will any of the Chiefs strut into the Caesars Superdome Sunday wearing CityBrimCo? Webb noted the possibility is exciting, but he’s just thankful for the generous support the brand already has received from players.
“We’d love to see the Chiefs representing CityBrimCo on such a big stage,” he acknowledged. “While we can’t say for certain, we’re always so grateful for the love, support, and we’re always excited to see where our hats pop up.”
One prediction for which Webb is more certain: the Chiefs will rise to the occasion when it matters most in the big game, he said.
“I’m hoping to see the Chiefs come out strong, play with that signature resilience, and, of course, bring home another championship to cement their names in history with the first ever ‘3Peat!’” Webb said. “I can’t wait to see Mahomes, Kelce, and the defense step up on the biggest stage. Beyond that, I just want to soak in the energy, enjoy the moment, and celebrate what makes Kansas City football so special.”
However the historic run unfolds, Webb is happy to have been part of it as a fan and entrepreneur, he said.
“I constantly remind myself that we’re living in the Golden Age of Chiefs football, a moment in time that so many fans across the country may never get to experience,” Webb said. “This is something special, and I’m grateful for every second of it.”
RELATED: Fantrepreneurs back in play as Super Bowl boosts small biz
Starland News reporter Nikki Overfelt Chifalu contributed to this report.
2025 Startups to Watch
stats here
Related Posts on Startland News
They told him to build it in California; this agtech founder came back to Kansas instead
When it came time to plant Trevor McKeeman’s agtech startup, he refused to farm the groundbreaking company’s future out to the coasts — specifically California where potential funders said he could find “money and talent.” “I was actually in Boston at the time,” explained McKeeman, founder and CEO of HitchPin, a digital marketplace for farmers…
Stream smarter, safer: Former Cisco engineer aims to replace Zoom as top video conferencing platform
Kenneth Yancy has been live streaming since the early 2000s — a time when not many were interested in the technology, he said. But 20 years later, a virtual-hybrid work model featuring video conferencing is the norm. “In 2001, I was working for Cisco as an engineer. My team and I built the first live…
‘Fan favorite’ among KC startups joining Wichita cohort; the prize: a playbook for reaching corporate customers
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. WICHITA…
None More Lonesome: Creative’s expression takes new form as ‘street art meets pop art meets tattoo flash’
Growing up in Olathe, Brett Crawford doesn’t really remember many places for local artists to put their work on display, he said. But times have changed and the artist and musician, who moved back to the Kansas City area during the pandemic, will see his None More Lonesome collection of paintings on display at Mean…