Brimming with gratitude: Super Bowl caps viral popularity as KC-stitched hat brand returns home
February 5, 2025 | Tommy Felts
When Taylor Webb watches the Chiefs-Eagles Super Bowl rematch Sunday from a crowded spot at Power & Light, he’ll be surrounded by friends and fellow Chiefs fans — and with any luck, a sea of caps bearing his trendsetting signature upside-down “Kansas City” design.
Taylor Webb, CityBrimCo.; photo courtesy of CityBrimCo.
Odds are good for the Kansas City native, who recently relocated the headquarters and fulfillment operations for CityBrimCo from Dallas to his hometown.
“Being back in KC fulltime has provided new opportunities for growth, deeper community connections, and a renewed energy for what’s ahead,” said Webb. “There’s no place like KC, especially this time of year! Like so many others who grew up as Chiefs fans in Kansas City, these are the moments we always dreamed of — and I’m savoring every second.”
Webb’s CityBrimCo brand continues to experience a surge of popularity — boosted, in part, by exposure among successful influencers and a slew of sports stars and related celebrities.
Click here to check out the range of CityBrimCo caps — from its upside-down fit and Kansas City Tailgate Team design to the new Cursive Snapback and more.
The caps are regularly spotted on the heads of Kansas City athletes as they enter Kauffman and Arrowhead stadiums (recently seen on Chiefs players Drue Tranquil, Trey Smith and Chris Oladokun), as well as in unexpected media, like in “The Franchise,” a YouTube series from the Chiefs and GEHA wherein actor Eric Stonestreet dons a CityBrimCo design throughout the first episode.
View this post on Instagram
Taylor Webb and Bobby Witt Jr. in December 2023; courtesy photo
Most recently, star Kansas City baseball player Bobby Witt Jr. turned heads before the AFC Championship game at Arrowhead Stadium — cheering on the Chiefs in their quest for a Super Bowl three-peat — and sporting a CityBrimCo cap similar to one Webb gave him in December 2023.
“Seeing Bobby Witt Jr. wear one of our hats is always a surreal moment — but watching him rock it on a stage as big as the conference championship is something truly special,” said Webb. “The night of the championship, we were lucky to experience a surge in traffic.”
Witt wore a black variation of the hat again this week at the Royals Rally event for fans.
“We couldn’t be more thankful for Bobby’s support and kindness to represent a small, local company like us,” said Webb.
Click here to follow CityBrimCo on Instagram.
ICYMI: KC’s viral, must-have hat flips the script on hometown pride that can’t be duped
It’s a great time to be in — and from — Kansas City, he added, noting CityBrimCo is seeing its share of boosted sales thanks to the Chiefs’ winning season and tie-ins with his most Kansas City-centric designs.
“As a small business, we feel incredibly fortunate to have such a successful football team and organization like the Chiefs representing our city,” Webb said. “With every playoff win, we’ve seen our sales grow, which has been exciting for all of us at CityBrimCo.”
“The energy, passion, and excitement throughout the city are unmatched,” he added, noting the feeling of electricity in the air during the playoffs. “It’s amazing to be surrounded by and a part of such a dedicated fan base and to experience the city coming together to rally behind the team.”
Will any of the Chiefs strut into the Caesars Superdome Sunday wearing CityBrimCo? Webb noted the possibility is exciting, but he’s just thankful for the generous support the brand already has received from players.
“We’d love to see the Chiefs representing CityBrimCo on such a big stage,” he acknowledged. “While we can’t say for certain, we’re always so grateful for the love, support, and we’re always excited to see where our hats pop up.”
One prediction for which Webb is more certain: the Chiefs will rise to the occasion when it matters most in the big game, he said.
“I’m hoping to see the Chiefs come out strong, play with that signature resilience, and, of course, bring home another championship to cement their names in history with the first ever ‘3Peat!’” Webb said. “I can’t wait to see Mahomes, Kelce, and the defense step up on the biggest stage. Beyond that, I just want to soak in the energy, enjoy the moment, and celebrate what makes Kansas City football so special.”
However the historic run unfolds, Webb is happy to have been part of it as a fan and entrepreneur, he said.
“I constantly remind myself that we’re living in the Golden Age of Chiefs football, a moment in time that so many fans across the country may never get to experience,” Webb said. “This is something special, and I’m grateful for every second of it.”
RELATED: Fantrepreneurs back in play as Super Bowl boosts small biz
Starland News reporter Nikki Overfelt Chifalu contributed to this report.
2025 Startups to Watch
stats here
Related Posts on Startland News
Loud is in season: How one designer plans to yell their angrily sewn message during KC Fashion Week
Dustin Loveland channeled love — and anger — into a debut spring and summer collection that premieres soon at Kansas City Fashion Week 2023. “I’ve had to deal with a lot of anger from the past couple of years for a variety of reasons,” said Loveland, a non-binary freelance designer and sewer in Kansas City.…
They started their own businesses; now these young founders are widening the pipeline to entrepreneurship for their peers
Aidan Hall felt the support of Kansas City’s entrepreneurial ecosystem when he launched what would become KC Handmade Goods as an eighth grader, he said; years later, the young business owner is working to pay that feeling forward. An Iowa State freshman and Shawnee Mission West graduate, Hall got his start selling duct tape wallets…
Lay off costly corporate conferences: Jewell Unlimited touts mobile-first microlearning in minutes
A learning agency funded by William Jewell College is bringing a fresh approach to professional development, hoping to curate the “unregulated mess” of digital information into mobile-first microlearning modules that will empower workers and help them advance their careers. “Every single thing throughout human history that has ever been learned and codified, it’s already available…
Meet the six competitors pitching for $50K in funding in HERImpact’s return to Kansas City
Editor’s note: 1863 Ventures is an advertiser with Startland News, though this report was produced independently by the nonprofit newsroom. The competition slate is set, as a half-dozen of Kansas City’s most promising emerging social entrepreneurs prepare to pitch for $50,000 in a public, shark-tank-style event for women founders. The live pitch event is set…