‘Invest with women we know’: This $1.4M wellness hub project is redeveloping one neighborhood from within 

February 13, 2025  |  Joyce Smith

Sheryl Vickers, Select Sites, WIRED, outside the future home of C U R A T E D. in Prairie Village; photo by Joyce Smith

It’s an old real estate adage: “Buy the worst house in the best neighborhood.”

Longtime Kansas City commercial broker Sheryl Vickers said it also applies to business properties, “one thousand percent.” 

Like twin mid-century office buildings just over the Missouri/Kansas state line in Prairie Village. 

“I drove by it, what a sad state,” said Vickers, president of Select Sites. “The coolest property with cool lines but not being maintained. It looked unloved. And we are trained — that is a transaction to be done.”

Now, six months after Vickers and other investors purchased and started rehabbing the buildings, they plan to reopen the space this spring as CURATED. — a one-stop wellness hub, curated with the “best and brightest” in health, beauty and wellness.

A rendering of the future CURATED. in Prairie Village; courtesy image

A blank canvas interior at the future CURATED. in Prairie Village; courtesy photo

The Prairie Village resident had long looked for an investment site in her city but said most of the properties had already been redeveloped. When she saw a “for lease” sign on the buildings — 2108 to 2110 W. 75th St. — she started negotiations, not to lease but to buy the properties. 

Vickers partnered with 21 members of Women in Real Estate Development (WIRED), a resource and mentoring group for commercial investments, that Vickers co-founded.

From the archives: WIRED together: How mentorship led 22 women to a million-dollar investment

The women bought the buildings in August for $900,000 and are putting in $500,000 to refurbish them. The investors include an architect, a construction manager, a property manager, and a broker. Half are “Prairie Village moms, buying and owning in their own community.” 

“Communities should be developing their own neighborhoods,” Vickers said. “We are a very tight group and we like to invest with women we know. Women are jazzed up to buy stuff.”

Sheryl Vickers, Select Sites, WIRED, outside the future home of CURATED. in Prairie Village; photo by Joyce Smith

A 1958 ad in The Kansas City Star referred to the “attractive new buildings” in a convenient south location with excellent parking.

The former exterior of the properties at 2108 to 2110 W. 75th St. in Prairie Village; courtesy image

But by 2024, they were in disrepair. Their most recent tenants were on month-to-month leases. 

The bland cream color exterior was peeling. Vickers replaced it with a classic tarragon blue with wood trim, and put in new doors, windows and LED lighting. 

Old carpet inside has been replaced by laminate plank wood flooring, the walls now a soft white.

Mayumi (Swedish/deep tissue/shiatsu/myotherapy) and Scents of Touch (massage and more) will stay on as “legacy tenants” at higher rents than previously, but lower rents than new tenants. Vickers expects their revenues to increase under CURATED. 

Rent will be $800 to $2,800 a month depending on square footage. Spaces range from 250-to-1,000 square feet. A micro-market will feature healthy bites and have a patio.

“I want to make an impact on a neighborhood but I also want to make a good return for my partners,” she said.

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2025 Startups to Watch

        stats here

        Related Posts on Startland News

        Alexa, show me the winners: Storytailor leads Pure Pitch Rally prize tally ahead of tech launch

        By Tommy Felts | October 28, 2025

        Storytailor’s marquee Pure Pitch Rally win comes at the perfect time for the Kansas City startup, its founders said. They’re preparing to roll out a new immersive storytelling platform through a partnership with Amazon’s Alexa+ next year — a move expected to bring their tech to more than 200 million Prime users. “It’s the most…

        LISTEN: How the Midwest opened this German agtech company’s eyes to opportunity in the US

        By Tommy Felts | October 27, 2025

        On this episode of our 12-part Plug and Play Topeka podcast series, we connect with Débora Moretti, co-CEO of NutriSen — a Berlin-based agtech startup building real-time molecular sensors to measure nutrient concentrations in plants directly on the field. Moretti shares how her team, alongside co-founder Tobias Vöpel, is merging biosensor technology, data-driven insights and…

        Crossing lanes: KC Streetcar collaborators back aboard for expansion, dropping new merch, anthem

        By Tommy Felts | October 24, 2025

        Opening the extended KC Streetcar line Friday completes a loop for creatives whose collaborations with the popular public transit system first emerged nearly a decade ago along Main Street — a time when Kansas City’s surging vibrancy helped curb streetcar doubters. “For us, it’s always been about representing Kansas City — the people, the culture,…

        André’s planted its flag in KC 70 years ago; chocolatier says that’s just a taste of what’s to come

        By Tommy Felts | October 24, 2025

        Nearly 5,000 miles from Switzerland, a small group toured the inner sanctum of an iconic 70-year-old Kansas City company — a family-run brand that helped redefine accessible luxury in the Midwest, one Swiss chocolate-covered almond at a time. “What people get excited about André’s is the legacy, that we take a lot of pride in…