‘Invest with women we know’: This $1.4M wellness hub project is redeveloping one neighborhood from within 

February 13, 2025  |  Joyce Smith

Sheryl Vickers, Select Sites, WIRED, outside the future home of C U R A T E D. in Prairie Village; photo by Joyce Smith

It’s an old real estate adage: “Buy the worst house in the best neighborhood.”

Longtime Kansas City commercial broker Sheryl Vickers said it also applies to business properties, “one thousand percent.” 

Like twin mid-century office buildings just over the Missouri/Kansas state line in Prairie Village. 

“I drove by it, what a sad state,” said Vickers, president of Select Sites. “The coolest property with cool lines but not being maintained. It looked unloved. And we are trained — that is a transaction to be done.”

Now, six months after Vickers and other investors purchased and started rehabbing the buildings, they plan to reopen the space this spring as CURATED. — a one-stop wellness hub, curated with the “best and brightest” in health, beauty and wellness.

A rendering of the future CURATED. in Prairie Village; courtesy image

A blank canvas interior at the future CURATED. in Prairie Village; courtesy photo

The Prairie Village resident had long looked for an investment site in her city but said most of the properties had already been redeveloped. When she saw a “for lease” sign on the buildings — 2108 to 2110 W. 75th St. — she started negotiations, not to lease but to buy the properties. 

Vickers partnered with 21 members of Women in Real Estate Development (WIRED), a resource and mentoring group for commercial investments, that Vickers co-founded.

From the archives: WIRED together: How mentorship led 22 women to a million-dollar investment

The women bought the buildings in August for $900,000 and are putting in $500,000 to refurbish them. The investors include an architect, a construction manager, a property manager, and a broker. Half are “Prairie Village moms, buying and owning in their own community.” 

“Communities should be developing their own neighborhoods,” Vickers said. “We are a very tight group and we like to invest with women we know. Women are jazzed up to buy stuff.”

Sheryl Vickers, Select Sites, WIRED, outside the future home of CURATED. in Prairie Village; photo by Joyce Smith

A 1958 ad in The Kansas City Star referred to the “attractive new buildings” in a convenient south location with excellent parking.

The former exterior of the properties at 2108 to 2110 W. 75th St. in Prairie Village; courtesy image

But by 2024, they were in disrepair. Their most recent tenants were on month-to-month leases. 

The bland cream color exterior was peeling. Vickers replaced it with a classic tarragon blue with wood trim, and put in new doors, windows and LED lighting. 

Old carpet inside has been replaced by laminate plank wood flooring, the walls now a soft white.

Mayumi (Swedish/deep tissue/shiatsu/myotherapy) and Scents of Touch (massage and more) will stay on as “legacy tenants” at higher rents than previously, but lower rents than new tenants. Vickers expects their revenues to increase under CURATED. 

Rent will be $800 to $2,800 a month depending on square footage. Spaces range from 250-to-1,000 square feet. A micro-market will feature healthy bites and have a patio.

“I want to make an impact on a neighborhood but I also want to make a good return for my partners,” she said.

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2025 Startups to Watch

        stats here

        Related Posts on Startland News

        How one hard-wearing menswear brand designed a new KC denim story fit for global appeal  

        By Tommy Felts | November 30, 2024

        Stepping into Guevel is a little like peeking behind the scenes into Cameron Niederhauser’s own wardrobe, the designer said — at least when it comes to the menswear store’s in-house line. “We make a couple of shirts that are inspired by old, vintage pieces in my own closet,” the Guevel owner explained. “Our denim is…

        Alan Kneeland, The Combine

        Startup: Holiday season gift card boom needn’t skip small biz; this discrete digital wallet-ready option keeps giving local

        By Tommy Felts | November 30, 2024

        Gift cards are convenient — and the No. 1 most-requested present — Nicole Glass said, but there’s frequently just something impersonal and disconnected about them that makes many people feel bad about slipping one into a card or gift box. “It’s like, ‘I didn’t really know what you wanted. Here’s Starbucks,’” said Glass, president of…

        Beadwork maker thankful for Native heritage, crafting pieces that honor her lineage (not just what will sell) 

        By Tommy Felts | November 27, 2024

        Komina Guevara’s hands are rarely still. Through intricate beadwork and crafting leather, her art tells a story deeply rooted in cultural heritage, family traditions, and personal evolution. As the creative force behind KomGue, Guevara is gaining recognition as a standout Kansas City maker — her work showcased at pop-ups and earning her the $1,500 second-place…

        Where to (pop-up) shop: Your guide to KC holiday markets featuring local makers

        By Tommy Felts | November 27, 2024

        The impact of shopping local from Kansas City makers — especially during the holiday season — can be distilled down to one simple word, said Katie Mabry van Dieren: joy. “The look on the faces of the makers when someone finds the most special gift to give their loved one — a gift that the…