Down for donuts: How this team is sweetening Chiefs’ Super Bowl sugar rush with Mr. D’s(fense)
January 28, 2025 | Taylor Wilmore
Another return trip to the Super Bowl has Kansas City small businesses joining the Chiefs as behind-the-scenes special teams fueling the Kingdom. For entrepreneur Johnny Chen, the mere taste of victory just a few years ago has multiplied into a box-full of opportunities.
Johnny Chen delivering Mr. D’s Donuts at Arrowhead Stadium; courtesy photo
“The Chiefs’ success has impacted our sales tremendously,” said Chen, co-owner of the popular Shawnee-based Mr. D’s Donuts, alongside his wife, Boggie Otgonbayar. “Usually, the first quarter of the year is the slowest season for restaurants, but with Kansas City now heading back to the Super Bowl, it’s brought in a lot of business.”
Football’s postseason now carries special significance with the team’s winning streak serving as more than a point of pride, but an inspiration point for Mr. D’s creative — and eye-catching — donut designs.
While the shop drops classic glazed donuts daily, Mr.D’s is known for its hand-crafted edible works of art — this time of year, featuring such treats as Patrick Mahomes’ face, player jerseys, and other Chiefs-inspired designs.
“We started doing custom donuts six or seven years ago, starting with themes like Pokémon,” Chen explained. “When it’s playoff season, our team comes together to brainstorm ideas for Chiefs donuts. It’s a team effort to design the fondants, icing, and everything else by hand.”
Mr. D’s Donuts has even catered events for the Chiefs organization itself, giving the shop a chance to build closer ties to the team and its fans.
“That exposure has been incredible for us, through TV, social media and word of mouth,” Chen said.
View this post on Instagram
Beyond feeding Chiefs fans (and players), Mr. D’s Donuts is giving back to the community. The shop recently partnered with Kansas City safety Justin Reid’s charity, JReid Indeed — a nonprofit focused on helping young people thrive in tech-driven environments, particularly targeting neighborhoods in Kansas City, Houston and Baton Rouge.
“And we’re finalizing another charity partnership this week,” Chen shared. “We want people to know that when they support us, we turn around and support the community.”
Mr. D’s Donuts isn’t the only Kansas City brand building an appetite among Chiefs fans. Check out these confections crafted for champions.
Kingdom Cake (Chiefs twist on King Cake) — $30
McClain’s Cakery
Chiefs 13-Piece Cookie Set
3TBakers (Customizable)
Big Game 8 Piece Chocolates — $26
Christopher Elbow
Chocolate Almond-Filled Football — $140
André’s Confiserie Suisse
Chiefs 7-inch Heart cakes — $25
Dolce Bakery
8-inch Chiefs cakes — $62-$72
McClain’s Cakery (Multiple variations available, including Andy Reidcicle, Football, TNT, and KC Wolf)
Custom Sports Shapes — $23-$25
KC Pretzel Boys
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2025 Startups to Watch
stats here
Related Posts on Startland News
Rewriting the playbook: ESHIP Summit eyes new model of economic development
Whether it be in art, technology or science, fledgling fields of study often face challenges of legitimacy when they enter the mainstream. Such is the case for the domain of ecosystem building, which struggles to find validity for and unity among those working to create vibrant communities in which entrepreneurs thrive, said Victor Hwang, vice…
Manual entrepreneurship, refuge: ‘Farming is just the vehicle,’ says BoysGrow founder
“What’s the word?” “Respect!” shouted the teenage farmhands at BoysGrow, a two-year program dedicated to teaching entrepreneurship to urban youth through agriculture and farming. The 10-acre BoysGrow farm outside Grandview plays host to 30 to 40 boys, ranging in age from 15 to 17. They work, eat and learn on the nonprofit farm three days…
OP greenlights Edison District walking community envisioned by former startup executive
Less than a month after announcing the launch of a second coworking location in Johnson County, the former startup executive behind Edison Spaces revealed news of a new project: a mixed-use district that repurposes a block previously defined by its church grounds. Centered around a five-story office building that features a chef-driven food hall, the Edison…
High-growth additions: PayIt, Main Street Data earn slots in $19M KCRise Fund portfolio
Investing in Kansas City startups ultimately brings greater interest from outside funding sources, said Darcy Howe, KCRise Fund founder and managing director. “We continue to be impressed by the increasing early stage deal flow in our region,” Howe said Tuesday in announcing the additions of Kansas City-based PayIt and Main Street Data to the fund’s…