Down for donuts: How this team is sweetening Chiefs’ Super Bowl sugar rush with Mr. D’s(fense)
January 28, 2025 | Taylor Wilmore
Another return trip to the Super Bowl has Kansas City small businesses joining the Chiefs as behind-the-scenes special teams fueling the Kingdom. For entrepreneur Johnny Chen, the mere taste of victory just a few years ago has multiplied into a box-full of opportunities.
Johnny Chen delivering Mr. D’s Donuts at Arrowhead Stadium; courtesy photo
“The Chiefs’ success has impacted our sales tremendously,” said Chen, co-owner of the popular Shawnee-based Mr. D’s Donuts, alongside his wife, Boggie Otgonbayar. “Usually, the first quarter of the year is the slowest season for restaurants, but with Kansas City now heading back to the Super Bowl, it’s brought in a lot of business.”
Football’s postseason now carries special significance with the team’s winning streak serving as more than a point of pride, but an inspiration point for Mr. D’s creative — and eye-catching — donut designs.
While the shop drops classic glazed donuts daily, Mr.D’s is known for its hand-crafted edible works of art — this time of year, featuring such treats as Patrick Mahomes’ face, player jerseys, and other Chiefs-inspired designs.
“We started doing custom donuts six or seven years ago, starting with themes like Pokémon,” Chen explained. “When it’s playoff season, our team comes together to brainstorm ideas for Chiefs donuts. It’s a team effort to design the fondants, icing, and everything else by hand.”
Mr. D’s Donuts has even catered events for the Chiefs organization itself, giving the shop a chance to build closer ties to the team and its fans.
“That exposure has been incredible for us, through TV, social media and word of mouth,” Chen said.
View this post on Instagram
Beyond feeding Chiefs fans (and players), Mr. D’s Donuts is giving back to the community. The shop recently partnered with Kansas City safety Justin Reid’s charity, JReid Indeed — a nonprofit focused on helping young people thrive in tech-driven environments, particularly targeting neighborhoods in Kansas City, Houston and Baton Rouge.
“And we’re finalizing another charity partnership this week,” Chen shared. “We want people to know that when they support us, we turn around and support the community.”
Mr. D’s Donuts isn’t the only Kansas City brand building an appetite among Chiefs fans. Check out these confections crafted for champions.
Kingdom Cake (Chiefs twist on King Cake) — $30
McClain’s Cakery
Chiefs 13-Piece Cookie Set
3TBakers (Customizable)
Big Game 8 Piece Chocolates — $26
Christopher Elbow
Chocolate Almond-Filled Football — $140
André’s Confiserie Suisse
Chiefs 7-inch Heart cakes — $25
Dolce Bakery
8-inch Chiefs cakes — $62-$72
McClain’s Cakery (Multiple variations available, including Andy Reidcicle, Football, TNT, and KC Wolf)
Custom Sports Shapes — $23-$25
KC Pretzel Boys
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2025 Startups to Watch
stats here
Related Posts on Startland News
They walked right past us: Small biz owners shocked by low NFL Draft sales, now wary of World Cup
A massive surge in visitors and foot traffic as Kansas City hosted its first NFL Draft failed to score many points outside the event grounds this weekend, as countless small businesses along the city’s urban corridor reported a sharp dip in revenue. “I think we’re all looking at our numbers and everything right now, and…
Scale VC launches Fund II with $5M investment led by UM System, Shelter Insurance
COLUMBIA, Missouri — Venture capital fund and studio Scale VC raised a $5 million round of funding in less than six months, said Brett Calhoun, highlighting the potential for growing a nationally recognized startup city in the middle of the country. “Successful founders are everywhere — and that includes right here in the heart of…
KC-based coffee collective adds two more Midwest brands to its speciality roast portfolio
A pair of Minneapolis-based coffee businesses are expected to add to the aroma of FairWave Collective, said Dan Trott, emphasizing the company’s mission to elevate quality coffee experiences through specialty brands. Folly Coffee Roasters and Philtera Cold Brewed Coffees are the latest Minnesota additions to the Kansas City-based collective’s roast, joining Up Coffee Roasters, which…
Her airport debut is an early success; now Chef LaRonda LaNear is extending Safi Fresh’s runway with new Crossroads location
Changing your lifestyle can start with what you put on your plate, said LaRonda LaNear. “Safi Fresh is all about educating people on the benefits and importance of eating clean. I’ve helped a lot of people lose weight and wean themselves off medication through changing their diet. I’m excited to do that on a larger…