Down for donuts: How this team is sweetening Chiefs’ Super Bowl sugar rush with Mr. D’s(fense)
January 28, 2025 | Taylor Wilmore
Another return trip to the Super Bowl has Kansas City small businesses joining the Chiefs as behind-the-scenes special teams fueling the Kingdom. For entrepreneur Johnny Chen, the mere taste of victory just a few years ago has multiplied into a box-full of opportunities.
Johnny Chen delivering Mr. D’s Donuts at Arrowhead Stadium; courtesy photo
“The Chiefs’ success has impacted our sales tremendously,” said Chen, co-owner of the popular Shawnee-based Mr. D’s Donuts, alongside his wife, Boggie Otgonbayar. “Usually, the first quarter of the year is the slowest season for restaurants, but with Kansas City now heading back to the Super Bowl, it’s brought in a lot of business.”
Football’s postseason now carries special significance with the team’s winning streak serving as more than a point of pride, but an inspiration point for Mr. D’s creative — and eye-catching — donut designs.
While the shop drops classic glazed donuts daily, Mr.D’s is known for its hand-crafted edible works of art — this time of year, featuring such treats as Patrick Mahomes’ face, player jerseys, and other Chiefs-inspired designs.
“We started doing custom donuts six or seven years ago, starting with themes like Pokémon,” Chen explained. “When it’s playoff season, our team comes together to brainstorm ideas for Chiefs donuts. It’s a team effort to design the fondants, icing, and everything else by hand.”
Mr. D’s Donuts has even catered events for the Chiefs organization itself, giving the shop a chance to build closer ties to the team and its fans.
“That exposure has been incredible for us, through TV, social media and word of mouth,” Chen said.
View this post on Instagram
Beyond feeding Chiefs fans (and players), Mr. D’s Donuts is giving back to the community. The shop recently partnered with Kansas City safety Justin Reid’s charity, JReid Indeed — a nonprofit focused on helping young people thrive in tech-driven environments, particularly targeting neighborhoods in Kansas City, Houston and Baton Rouge.
“And we’re finalizing another charity partnership this week,” Chen shared. “We want people to know that when they support us, we turn around and support the community.”
Mr. D’s Donuts isn’t the only Kansas City brand building an appetite among Chiefs fans. Check out these confections crafted for champions.
Kingdom Cake (Chiefs twist on King Cake) — $30
McClain’s Cakery
Chiefs 13-Piece Cookie Set
3TBakers (Customizable)
Big Game 8 Piece Chocolates — $26
Christopher Elbow
Chocolate Almond-Filled Football — $140
André’s Confiserie Suisse
Chiefs 7-inch Heart cakes — $25
Dolce Bakery
8-inch Chiefs cakes — $62-$72
McClain’s Cakery (Multiple variations available, including Andy Reidcicle, Football, TNT, and KC Wolf)
Custom Sports Shapes — $23-$25
KC Pretzel Boys
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2025 Startups to Watch
stats here
Related Posts on Startland News
AltCap Your Biz reveals 10 finalists vying for $25K grand prize at cornerstone GEWKC event
A competition aimed at mobilizing the next generation of entrepreneurs and social innovators — along with awarding more than $40,000 in cash prizes to its winners — announced Monday the 10 finalists vying for its 2023 honors. AltCap Your Biz returns to the stage Thursday, Nov. 16 at Plexpod Westport at Park 39 as part…
Critics challenge DEI as ‘immoral’; this VC has a message for those seeking equity for Black, Brown founders: We are not powerless
Pushing for equity in long-siloed industries might seem obvious to some, said Marcus Whitney, but advocates for change must remember that not everyone is on board — and some are actively working against level the playing field. “I hate to say it, but we have enemies,” Whitney told a crowd gathered Thursday at Vine Street…
Not excited about these 3 Downtown KC projects? ‘You need to have your pulse checked’
It’s never been a better time for businesses in Downtown Kansas City, shared Mike Klamm. “A lot of us are Kansas City natives, and if you’re not excited about where we are right now, I do think you need to have your pulse checked,” said Klamm, chair of the Downtown Council board and senior vice…
Donutology’s trolley adds new flavor to River Market with streetcar shop stop’s opening
Kansas City’s new treat trolley has arrived with Friday’s opening of the new Donutology donut shop within a 70-year-old repurposed streetcar in River Market. Just a few months after news broke that Donutology would take over the space at 426 Delaware St. — formerly a Made in KC micro location — the business opened its…