Down for donuts: How this team is sweetening Chiefs’ Super Bowl sugar rush with Mr. D’s(fense)
January 28, 2025 | Taylor Wilmore
Another return trip to the Super Bowl has Kansas City small businesses joining the Chiefs as behind-the-scenes special teams fueling the Kingdom. For entrepreneur Johnny Chen, the mere taste of victory just a few years ago has multiplied into a box-full of opportunities.
Johnny Chen delivering Mr. D’s Donuts at Arrowhead Stadium; courtesy photo
“The Chiefs’ success has impacted our sales tremendously,” said Chen, co-owner of the popular Shawnee-based Mr. D’s Donuts, alongside his wife, Boggie Otgonbayar. “Usually, the first quarter of the year is the slowest season for restaurants, but with Kansas City now heading back to the Super Bowl, it’s brought in a lot of business.”
Football’s postseason now carries special significance with the team’s winning streak serving as more than a point of pride, but an inspiration point for Mr. D’s creative — and eye-catching — donut designs.
While the shop drops classic glazed donuts daily, Mr.D’s is known for its hand-crafted edible works of art — this time of year, featuring such treats as Patrick Mahomes’ face, player jerseys, and other Chiefs-inspired designs.
“We started doing custom donuts six or seven years ago, starting with themes like Pokémon,” Chen explained. “When it’s playoff season, our team comes together to brainstorm ideas for Chiefs donuts. It’s a team effort to design the fondants, icing, and everything else by hand.”
Mr. D’s Donuts has even catered events for the Chiefs organization itself, giving the shop a chance to build closer ties to the team and its fans.
“That exposure has been incredible for us, through TV, social media and word of mouth,” Chen said.
View this post on Instagram
Beyond feeding Chiefs fans (and players), Mr. D’s Donuts is giving back to the community. The shop recently partnered with Kansas City safety Justin Reid’s charity, JReid Indeed — a nonprofit focused on helping young people thrive in tech-driven environments, particularly targeting neighborhoods in Kansas City, Houston and Baton Rouge.
“And we’re finalizing another charity partnership this week,” Chen shared. “We want people to know that when they support us, we turn around and support the community.”
Mr. D’s Donuts isn’t the only Kansas City brand building an appetite among Chiefs fans. Check out these confections crafted for champions.
Kingdom Cake (Chiefs twist on King Cake) — $30
McClain’s Cakery
Chiefs 13-Piece Cookie Set
3TBakers (Customizable)
Big Game 8 Piece Chocolates — $26
Christopher Elbow
Chocolate Almond-Filled Football — $140
André’s Confiserie Suisse
Chiefs 7-inch Heart cakes — $25
Dolce Bakery
8-inch Chiefs cakes — $62-$72
McClain’s Cakery (Multiple variations available, including Andy Reidcicle, Football, TNT, and KC Wolf)
Custom Sports Shapes — $23-$25
KC Pretzel Boys
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2025 Startups to Watch
stats here
Related Posts on Startland News
Controlled Burn: BoysGrow sets the table for fire-infused meal sparked by farm’s teen entrepreneurs, KC chefs
A live fire culinary event at the BoysGrow farm in south Kansas City is a dream come true for John Gordon, he shared, detailing plans for a fundraiser that harvests an immersive and unforgettable dining experience from the teen-focused ag entrepreneurship program. The one-night-only “Controlled Burn” heats up Oct. 5 at the 10-acre farm where…
BeVel’s edge on Troost: Scaling culture alongside barbershop’s executive clean up
A young Casie Murff jumped from cutting lawns to shaping lines, but it wasn’t until decades later — after embracing support from groups like The Porter House KC, Kansas City G.I.F.T. and a resurgent Troost business community — that the entrepreneur’s vision truly started buzzing. “Sometimes as entrepreneurs, you need that reassurance,” Murff, founder of…
Photos: Founders plug into vibrant Startup Crawl energy as Startland celebrates decade of storytelling
Startland News’ one-night, rolling innovation showcase Friday served as a launch for select founders — capitalizing on a crowd of 500-plus Startup Crawl participants to bring their emerging companies into the Kansas City spotlight, one conversation at a time. “I love that we got to share Portrayals XR with Kansas City first,” said Tricia Keightley,…
Crypto investment startup checks in with $300K deposit from Hilton Family Office
A strategic partnership with the Hilton Family Office is expected to help Kansas City-based Technology Labs on its mission to protect and educate new investors in the crypto jungle, shared co-founder Travis Wright. The startup announced Tuesday that Hilton Finance — the lending and investment division of the boutique family office with deep ties to…