Down for donuts: How this team is sweetening Chiefs’ Super Bowl sugar rush with Mr. D’s(fense)
January 28, 2025 | Taylor Wilmore
Another return trip to the Super Bowl has Kansas City small businesses joining the Chiefs as behind-the-scenes special teams fueling the Kingdom. For entrepreneur Johnny Chen, the mere taste of victory just a few years ago has multiplied into a box-full of opportunities.
Johnny Chen delivering Mr. D’s Donuts at Arrowhead Stadium; courtesy photo
“The Chiefs’ success has impacted our sales tremendously,” said Chen, co-owner of the popular Shawnee-based Mr. D’s Donuts, alongside his wife, Boggie Otgonbayar. “Usually, the first quarter of the year is the slowest season for restaurants, but with Kansas City now heading back to the Super Bowl, it’s brought in a lot of business.”
Football’s postseason now carries special significance with the team’s winning streak serving as more than a point of pride, but an inspiration point for Mr. D’s creative — and eye-catching — donut designs.
While the shop drops classic glazed donuts daily, Mr.D’s is known for its hand-crafted edible works of art — this time of year, featuring such treats as Patrick Mahomes’ face, player jerseys, and other Chiefs-inspired designs.
“We started doing custom donuts six or seven years ago, starting with themes like Pokémon,” Chen explained. “When it’s playoff season, our team comes together to brainstorm ideas for Chiefs donuts. It’s a team effort to design the fondants, icing, and everything else by hand.”
Mr. D’s Donuts has even catered events for the Chiefs organization itself, giving the shop a chance to build closer ties to the team and its fans.
“That exposure has been incredible for us, through TV, social media and word of mouth,” Chen said.
View this post on Instagram
Beyond feeding Chiefs fans (and players), Mr. D’s Donuts is giving back to the community. The shop recently partnered with Kansas City safety Justin Reid’s charity, JReid Indeed — a nonprofit focused on helping young people thrive in tech-driven environments, particularly targeting neighborhoods in Kansas City, Houston and Baton Rouge.
“And we’re finalizing another charity partnership this week,” Chen shared. “We want people to know that when they support us, we turn around and support the community.”
Mr. D’s Donuts isn’t the only Kansas City brand building an appetite among Chiefs fans. Check out these confections crafted for champions.
Kingdom Cake (Chiefs twist on King Cake) — $30
McClain’s Cakery
Chiefs 13-Piece Cookie Set
3TBakers (Customizable)
Big Game 8 Piece Chocolates — $26
Christopher Elbow
Chocolate Almond-Filled Football — $140
André’s Confiserie Suisse
Chiefs 7-inch Heart cakes — $25
Dolce Bakery
8-inch Chiefs cakes — $62-$72
McClain’s Cakery (Multiple variations available, including Andy Reidcicle, Football, TNT, and KC Wolf)
Custom Sports Shapes — $23-$25
KC Pretzel Boys
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2025 Startups to Watch
stats here
Related Posts on Startland News
Why these Gen Z marketers want KC startups to channel the power of TikTok Shop
A Kansas City-built Gen Z ad agency is opening a TikTok Shop challenge this spring — scrolling through plans to elevate startups’ and small business’s social media brands and offer a chance to win $100,000 in services. TRNDSTTRS Media — ranked No. 3 in client revenue on TikTok — expects the challenge to run May…
Bardavon founder moves to board as company promotes new CEO from its C-suite
Matt Condon spent the past decade driving Bardavon Health Innovations from an idea to where it is today, the healthtech founder said, but the path forward requires another leader — one with a unique set of skills and abilities. Bardavon on Monday announced Condon’s move from the CEO role at the company to its board…
Royals draft KC fashion designer: ‘You’ve got one chance; let’s knock it out of the park’
Whitney Manney has been called up to the big leagues, the Kansas City fashion designer shared, and she’s swinging for the fences with a hometown team collaboration. On Thursday’s opening day at Kauffman Stadium, the owner of the KC-based WHITNEYMANNEY label debuted a three-look streetwear collection in partnership with the Kansas City Royals. The cut…
‘Startup Weekend changed my life’: 3-day competition returns with potential $150K investment prize
COLUMBIA, Missouri — Organizers of Missouri Startup Weekend — a team-based competition that takes a glimmer of a startup idea to a fleshed-out business in three days — are upping the ante in an attempt to give Show-Me State entrepreneurs a platform to spark success. “Aspiring founders can find people who can help them build…