Down for donuts: How this team is sweetening Chiefs’ Super Bowl sugar rush with Mr. D’s(fense)
January 28, 2025 | Taylor Wilmore
Another return trip to the Super Bowl has Kansas City small businesses joining the Chiefs as behind-the-scenes special teams fueling the Kingdom. For entrepreneur Johnny Chen, the mere taste of victory just a few years ago has multiplied into a box-full of opportunities.
Johnny Chen delivering Mr. D’s Donuts at Arrowhead Stadium; courtesy photo
“The Chiefs’ success has impacted our sales tremendously,” said Chen, co-owner of the popular Shawnee-based Mr. D’s Donuts, alongside his wife, Boggie Otgonbayar. “Usually, the first quarter of the year is the slowest season for restaurants, but with Kansas City now heading back to the Super Bowl, it’s brought in a lot of business.”
Football’s postseason now carries special significance with the team’s winning streak serving as more than a point of pride, but an inspiration point for Mr. D’s creative — and eye-catching — donut designs.
While the shop drops classic glazed donuts daily, Mr.D’s is known for its hand-crafted edible works of art — this time of year, featuring such treats as Patrick Mahomes’ face, player jerseys, and other Chiefs-inspired designs.
“We started doing custom donuts six or seven years ago, starting with themes like Pokémon,” Chen explained. “When it’s playoff season, our team comes together to brainstorm ideas for Chiefs donuts. It’s a team effort to design the fondants, icing, and everything else by hand.”
Mr. D’s Donuts has even catered events for the Chiefs organization itself, giving the shop a chance to build closer ties to the team and its fans.
“That exposure has been incredible for us, through TV, social media and word of mouth,” Chen said.
View this post on Instagram
Beyond feeding Chiefs fans (and players), Mr. D’s Donuts is giving back to the community. The shop recently partnered with Kansas City safety Justin Reid’s charity, JReid Indeed — a nonprofit focused on helping young people thrive in tech-driven environments, particularly targeting neighborhoods in Kansas City, Houston and Baton Rouge.
“And we’re finalizing another charity partnership this week,” Chen shared. “We want people to know that when they support us, we turn around and support the community.”
Mr. D’s Donuts isn’t the only Kansas City brand building an appetite among Chiefs fans. Check out these confections crafted for champions.
Kingdom Cake (Chiefs twist on King Cake) — $30
McClain’s Cakery
Chiefs 13-Piece Cookie Set
3TBakers (Customizable)
Big Game 8 Piece Chocolates — $26
Christopher Elbow
Chocolate Almond-Filled Football — $140
André’s Confiserie Suisse
Chiefs 7-inch Heart cakes — $25
Dolce Bakery
8-inch Chiefs cakes — $62-$72
McClain’s Cakery (Multiple variations available, including Andy Reidcicle, Football, TNT, and KC Wolf)
Custom Sports Shapes — $23-$25
KC Pretzel Boys
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2025 Startups to Watch
stats here
Related Posts on Startland News
KC startup founder pivots into pickleball haters’ biggest complaint, eliminating court noise
SLN/CR is serving the sweet sound of silence to neighbors of outdoor pickleball courts, said Eliot Arnold, a serial entrepreneur-turned avid pickleball player who’s taking a swing at the source of critics’ irritation. His Kansas City-based startup — pronounced “silencer” — offers a fabric-based noise mitigation system that uses nanotechnology to absorb nuisance noise, said…
Kansas student’s mobility tech for visually impaired users wins Congressional App Challenge
An Overland Park eighth grader’s app idea — using object detection and text-to-speech technology to help visually impaired individuals navigate their surroundings — earned him a visit to the principal’s office, then an opportunity to showcase his innovation in Washington, D.C. “I actually came across a video online, and it was about this blind woman…
Chatterbox speaks the language of reluctant learners: games featuring global cast of AI tutors
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. WICHITA — A Kansas-built language-learning app takes a gamified approach to fluency — inspired by travel and the simple joys of players feel when competing in traditional board games, said…
Hella Good lunar launch party celebrates KC’s rising Asian culture, bringing ancestors to the night market
Béty Lê Shackelford hopes Hella Good Deeds — the nonprofit sister organization of the popular Vietnamese coffee shop Cafe Cà Phê — makes members of Kansas City’s Asian community feel held and hugged, she said. “Hella Good Deeds is here; we love you; and we’re really open to collaboration,” explained the founder and executive director…