This $25 stack of ‘Touchdown Toast’ barely fits in its photo; Chiefs concessions debuts decadent playoff platter
January 8, 2025 | Joyce Smith
Chiefs fans will have a “larger-than-life, breakfast-for-dinner” creation to celebrate the playoffs as Kansas City’s hometown team returns to Arrowhead Stadium later this month.
Chiefs safeties Bryan Cook and Justin Reid celebrate during Kansas City’s 27-19 victory over the Houston Texans Dec. 21 — their last game at Arrowhead Stadium before the playoffs; photo courtesy of the Kansas City Chiefs
“Touchdown Toast” — described as a loaf of bread that is first soaked in eggs, custard, milk and heavy cream, seared and then baked — is among the first specialty offerings to take the field as a crowd of businesses across the region attempt to capitalize on the Chiefs’ success.
The defending Super Bowl champions will be hungry for a win over the Jan. 18-19 weekend in the NFL bracket’s divisional round — which would move them another play closer to the big game — and Aramark is hoping their supporters will have an even bigger appetite when they journey back to the Truman Sports Complex.
“Going ‘big’ on the road to the ‘Big Easy,’ the Touchdown Toast is as big, bold, and showstopping as the Chiefs themselves,” Aramark Sports + Entertainment, concessionaire for Arrowhead, said in a statement.
The company — which operates in stadiums across the country and typically rolls out special menu items tied to major events — is planning to serve Touchdown Toast in a large stack with red berry sauce and strawberries, vanilla ice cream, and a whipped topping with powdered sugar.
It will be available in Arrowhead’s Section 111 for $25.
Chiefs merchandise — including beanies and scarves inspired by the Hallmark Channel movie “Holiday Touchdown: A Chiefs Love Story” — for sale at the Chiefs Pro Shop in Arrowhead Stadium; photo courtesy of Aramark
The “Touchdown Toast” name could be a callback to the recently released Hallmark Channel movie “Holiday Touchdown: A Chiefs Love Story,” which featured key scenes filmed at Arrowhead, as well as a slew of Kansas City residents, local brands and an assortment of Chiefs players, past and present.
Aramark even partnered with Hallmark and 47 Brand to collaborate on the special Kansas City Chiefs beanie and scarf featured in the TV movie. The products are available in the Chiefs Pro Shop at Arrowhead.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Blue Sky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
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