Aussie livestock tech company tags Johnson County for its new North American HQ
January 29, 2025 | Startland News Staff
An Australian leader in direct-to-satellite animal monitoring technology announced its plans Wednesday to establish North American headquarters at the Aspiria Campus in Overland Park — bringing a half-dozen jobs and paving the way for more tech innovators from Australia to land in the local market.
“The Kansas City region was the clear choice,” said David Smith, founder and CEO of Ceres Tag, which makes durable, solar-charged smart monitoring sensors that can be attached to wildlife or livestock. “This region offers the perfect environment to grow our presence and deliver our groundbreaking technology — poised to transform animal health science for businesses across North America.”
Ceres Tag flagship product; courtesy image
Founded by Smith and his wife, Melita, in 2016, the company offers insights previously unavailable to farmers, ranchers and wildlife managers to improve productivity, profits and conservation. By delivering plug-and-play solutions that integrate seamlessly with existing software systems, Ceres Tag empowers a variety of end-users with a scalable and less-intrusive approach to animal monitoring, boosting productivity and profitability.
Its new headquarters will initially support four to six employees, with additional sales representatives positioned strategically across the United States.
The move further strengthens the Kansas City region as a hub for animal health technology and innovation, said Kimberly Young, president of the KC Animal Health Corridor, an affiliate of the Kansas City Area Development Council.
“Ceres Tag’s investment in our region reinforces our global reputation as a leader in animal health innovation,” she explained. “Representing 56 percent of total worldwide animal health, diagnostics and pet food sales, the Animal Health Corridor is home to some of the most cutting-edge technology in our industry, and we’re thrilled to welcome Ceres Tag to our robust network.”
With headquarters in Kansas City, Ceres Tag is actively seeking partnerships with businesses across the animal health sector to enhance insights and improve customer outcomes.
Young animal health professionals, digital natives with a heightened focus on animal welfare, represent a key demographic for Ceres Tag’s technology, the company said. By improving market access and providing unprecedented insights into animal health and performance, Ceres Tag equips ranchers, farmers and more with the tools they need to adapt to evolving industry demands and ensure optimized solutions for their own businesses and customers.
Click here to learn more about Ceres Tag.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
Dolphin Tank makes a splash with women in tech: Meet the next three founders pitching
The Dolphin Tank pitch showcase returns to Kansas City this month with a trio of women-led tech startups riding a wave of heightened exposure for their ventures. Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Tuesday, Feb. 28, at Polsinelli, 900 W. 48th…
Chiefs celebration turned much of downtown KC into a parking lot; Startups along the parade route got to work, joined the party
Prime locations along the Chiefs championship parade gave several local startups an opportunity to celebrate with their team members and families Wednesday as traffic and business largely came to a halt across midtown and downtown Kansas City. “It’s not every day Chiefs players are walking the streets out front and waving at our team in…
Help from above: Why protecting satellites from cyber attacks could hold key to adapting to climate change
Humans must responsibly rise to the occasion as Earth’s climate changes, Charles Beames said, detailing the role well-protected satellites and space systems can play in putting life-preserving solutions into orbit. “Space systems are one of the keys to the future, our future, of dealing with the changing climate and our adaptation,” said Beames, aerospace expert and…
In the field: Industry-specific, hands-free voice tech helps ‘hero up’ data collecting workers
After years of research, Bruce Rasa and his team identified a consistent pain point for field workers: capturing data on-the-go and looping it back to their headquarters. They need a co-pilot, he said, noting the role played by KC-based Dexer (formerly AgVoice), agriculture’s first handsfree data capture service to help cross-industry specialists create records —…