Aussie livestock tech company tags Johnson County for its new North American HQ
January 29, 2025 | Startland News Staff
An Australian leader in direct-to-satellite animal monitoring technology announced its plans Wednesday to establish North American headquarters at the Aspiria Campus in Overland Park — bringing a half-dozen jobs and paving the way for more tech innovators from Australia to land in the local market.
“The Kansas City region was the clear choice,” said David Smith, founder and CEO of Ceres Tag, which makes durable, solar-charged smart monitoring sensors that can be attached to wildlife or livestock. “This region offers the perfect environment to grow our presence and deliver our groundbreaking technology — poised to transform animal health science for businesses across North America.”
Ceres Tag flagship product; courtesy image
Founded by Smith and his wife, Melita, in 2016, the company offers insights previously unavailable to farmers, ranchers and wildlife managers to improve productivity, profits and conservation. By delivering plug-and-play solutions that integrate seamlessly with existing software systems, Ceres Tag empowers a variety of end-users with a scalable and less-intrusive approach to animal monitoring, boosting productivity and profitability.
Its new headquarters will initially support four to six employees, with additional sales representatives positioned strategically across the United States.
The move further strengthens the Kansas City region as a hub for animal health technology and innovation, said Kimberly Young, president of the KC Animal Health Corridor, an affiliate of the Kansas City Area Development Council.
“Ceres Tag’s investment in our region reinforces our global reputation as a leader in animal health innovation,” she explained. “Representing 56 percent of total worldwide animal health, diagnostics and pet food sales, the Animal Health Corridor is home to some of the most cutting-edge technology in our industry, and we’re thrilled to welcome Ceres Tag to our robust network.”
With headquarters in Kansas City, Ceres Tag is actively seeking partnerships with businesses across the animal health sector to enhance insights and improve customer outcomes.
Young animal health professionals, digital natives with a heightened focus on animal welfare, represent a key demographic for Ceres Tag’s technology, the company said. By improving market access and providing unprecedented insights into animal health and performance, Ceres Tag equips ranchers, farmers and more with the tools they need to adapt to evolving industry demands and ensure optimized solutions for their own businesses and customers.
Click here to learn more about Ceres Tag.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
SquareOffs public polling pilot with Oregon TV station could be a new niche
Opinions are constant, said Jeff Rohr, CEO of the Kansas City startup SquareOffs. As social media consumers look for new ways to voice a plethora of differing views, Rohr said he and his company have inked a major deal with News-Press and Gazette Co. (NPG), that could overhaul the public polling conducted by local news…
Limited edition: Champ System carries sports apparel from the field to Westport
When the choice came down to quick, easy money or grinding out his own brand, Maurice Woodard played the long game. His payoff comes Saturday with the grand opening of Champ System’s first brick-and-mortar ChampZone storefront in Westport. “You’re going to look different because there’s such a limited amount that we’ll release,” he said, noting…
Photos: KC Coworking Day sings virtues of big ideas in startup spaces
KC Coworking Day is a celebration of people whose vision exceeds their circumstances, said Bob Martin. “If you’re an entrepreneur, and you have a vision, I hope your vision is so big that you’re uncomfortable sharing it with everybody — that there’s only a handful of people to whom you’re going to say, ‘This is…
Digital Sandbox startup Fast Democracy building non-partisan social database for tracking legislation
Today’s political climate demands not only a better-informed public, but accurate tools to help voters arm themselves with timely information, said Sara Baker, co-founder of Fast Democracy. The Kansas City-based startup — one of four early-stage businesses recently accepted into Digital Sandbox KC — aims to help people “touch their democracy” through its non-partisan web…