Aussie livestock tech company tags Johnson County for its new North American HQ
January 29, 2025 | Startland News Staff
An Australian leader in direct-to-satellite animal monitoring technology announced its plans Wednesday to establish North American headquarters at the Aspiria Campus in Overland Park — bringing a half-dozen jobs and paving the way for more tech innovators from Australia to land in the local market.
“The Kansas City region was the clear choice,” said David Smith, founder and CEO of Ceres Tag, which makes durable, solar-charged smart monitoring sensors that can be attached to wildlife or livestock. “This region offers the perfect environment to grow our presence and deliver our groundbreaking technology — poised to transform animal health science for businesses across North America.”
Ceres Tag flagship product; courtesy image
Founded by Smith and his wife, Melita, in 2016, the company offers insights previously unavailable to farmers, ranchers and wildlife managers to improve productivity, profits and conservation. By delivering plug-and-play solutions that integrate seamlessly with existing software systems, Ceres Tag empowers a variety of end-users with a scalable and less-intrusive approach to animal monitoring, boosting productivity and profitability.
Its new headquarters will initially support four to six employees, with additional sales representatives positioned strategically across the United States.
The move further strengthens the Kansas City region as a hub for animal health technology and innovation, said Kimberly Young, president of the KC Animal Health Corridor, an affiliate of the Kansas City Area Development Council.
“Ceres Tag’s investment in our region reinforces our global reputation as a leader in animal health innovation,” she explained. “Representing 56 percent of total worldwide animal health, diagnostics and pet food sales, the Animal Health Corridor is home to some of the most cutting-edge technology in our industry, and we’re thrilled to welcome Ceres Tag to our robust network.”
With headquarters in Kansas City, Ceres Tag is actively seeking partnerships with businesses across the animal health sector to enhance insights and improve customer outcomes.
Young animal health professionals, digital natives with a heightened focus on animal welfare, represent a key demographic for Ceres Tag’s technology, the company said. By improving market access and providing unprecedented insights into animal health and performance, Ceres Tag equips ranchers, farmers and more with the tools they need to adapt to evolving industry demands and ensure optimized solutions for their own businesses and customers.
Click here to learn more about Ceres Tag.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
Floraloom’s Colleen Monroe put her green thumb on the steering wheel, leaving LA for KC sunshine
Quarantine changed people — including Colleen Monroe, the serial entrepreneur said, looking back on the early months of the COVID-19 pandemic in Los Angeles and the day she loaded her car with a few personal belongings and as many vases as it could hold. Uprooting her once-busy life, she hoped growth opportunities might bloom in…
Meet the new class: KC’s top emerging founders power Pipeline’s latest high-profile fellowship
Pipeline’s new class of fellows more accurately reflects the real diversity of the Midwest, said startup veteran Dusty Reynolds, introducing a virtual Pipeline audience to 13 entrepreneurs joining the group’s elite ranks. “This is an absolutely stacked class,” said Reynolds, co-founder of Omaha-based RaceNote, founder of HeavyNote, and Pipeline’s 2015 Innovator of the Year. “I…
Innovation unplugged: KC company’s ultra-cold tech could preserve vaccines, save lives
Despite playing a critical, specific role in the fight against COVID-19, one North Kansas City tech startup could be a shot in the arm of healthcare beyond the ongoing pandemic, said Edward Collins. “When COVID came about and affected so many people around me — I wanted to make a difference or at least do something…
Demand for Wag-N-Bag rolls back, co-founders say; portable game wagon just needs a second push
It’s back to the crowdfunding starting line for Kansas City-tossed Wag-N-Bag, as the yard game startup rolls out an expanded product and launches its second attempt at a critical campaign. “It’s going to get us to the next level,” Brad Hull, co-founder, said of the company’s recently launched Kickstarter campaign, which aims to secure $10,000…