Go BTS of a new KC-filmed reality TV series with the entrepreneurs who matched competitors with their style
December 23, 2024 | Taylor Wilmore
ULAH founders get second chance to put their business (and Kansas City) on the national stage
One of Kansas City’s best-known fashion duos — married entrepreneurs Joey Mendez and Buck Wimberly — recently stepped back into the fast-paced world of reality TV as stylists for a new series featuring another KC personality who commands screen time: Heidi Gardner.
“Second Chance Stage” judges Heidi Gardner, Taye Diggs, and Martina McBride, with host Emmanuel Acho; photo courtesy of Max
Rounding out the team, Mendez and Wimberly, co-founders of Kansas City’s menswear and lifestyle boutique ULAH, collaborated on wardrobe design for the Max reality competition series.
“(A producer) texted us about a new show being filmed locally,” said Mendez. “The network needed help with contestants’ looks just two weeks before filming. It was last-minute, high-energy, but also a ton of fun.”
Mendez and Wimberly’s partnership with “Second Chance Stage” producers wasn’t their first journey into TV. Their store previously appeared on Netflix’s “Queer Eye,” a connection that proved pivotal in building their reputation as go-to stylists for local productions.
“The ‘Queer Eye’ team initially discovered us through a Facebook post, and that opened doors,” said Mendez. “We love how projects like these showcase Kansas City. Seeing our city on TV, and being part of it, feels special.”
For “Second Chance Stage,” the stakes — and the timeline — were higher. The ULAH team styled 30 contestants for performances, balancing aesthetics with the practicality required for stagewear.
“We had just two days to meet all 30 contestants via Zoom, learn their stories, and understand their talents,” said Wimberly. “It’s about helping them shine, but also ensuring their look complements their performance.”
Click here to stream “Second Chance Stage.”
Styling under pressure
Preparing contestants for a reality show demanded flexibility and quick thinking.
Buck Wimberly, ULAH, makes a last-minute wardrobe adjustment for contestant on “Second Chance Stage”; photo courtesy of ULAH
“There were wardrobe malfunctions we had to fix on the fly,” said Wimberly. “One dancer kept splitting their pants during rehearsals, so we had to do some emergency tailoring. Another contestant needed their skirt shortened right before filming — we grabbed scissors and got it done.”
Mendez and Wimberly split duties to manage the fast-paced schedule.
“Buck was backstage managing last-minute adjustments, while I handled fittings for the next day’s contestants,” Mendez explained. “We’re used to working together, so being apart was a challenge. But in the end, it worked out beautifully.”
Despite the high stakes, the duo leaned on their expertise and creativity.
“As a designer, I’m used to curating looks under pressure,” said Wimberly. “This was just on a bigger scale, with more eyes on us.”
Contestant styled by Joey Mendez and Buck Wimberly, ULAH, for “Second Chance Stage” on Max; photo courtesy of Max
Shining the spotlight on KC fashion
For ULAH, projects like “Second Chance Stage” underscore the vibrancy of Kansas City’s creative community.
“We love that more productions are coming here,” said Mendez. “It’s exciting to see Kansas City featured on screen, and we hope to keep contributing to that momentum.”
The opportunity also inspired new promotion of their offerings at the boutique, with their styling for the show aligning perfectly with their in-store personal styling appointments.
“We’ve started promoting these as gifts — clients can book an hour with us to curate a look for a special event or even a full wardrobe refresh,” said Wimberly. “It’s been fun to expand our brand in this way.”
For the couple, “Second Chance Stage” was more than just a professional milestone. It was a chance to bring Kansas City style to the national stage — and they’re just getting started.
“Every detail, from styling to filming, reminded us why we love what we do,” said Mendez. “This city has so much talent, and we’re proud to be part of showcasing that.”
Click here for more behind-the-scenes stories from the ULAH founders.
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2024 Startups to Watch
stats here
Related Posts on Startland News
Passing the keys, passion: How a new wave of small biz owners plan to preserve beloved local brands
Some have been customers; some employees. Now they’re the new owners of popular local restaurants and retail shops. As founders step aside, fresh sets of entrepreneurs step up in hopes of carrying on the goodwill and loyal following these brands have built up, some for decades. John McClelland and his brother-in-law, Johnathan Griffiths, work together…
Topping expectations: These brothers helped expand Pizza Tascio to 8 locations; now they’re taking over
Erik Borger hired all three Lombardino brothers in their teens, starting them out as dishwashers at his restaurants in St. Joseph, Missouri. They quickly took on other positions — front of house, staff scheduling, food and beverage orders and deliveries, and hiring and firing workers. If an employee didn’t show up for a shift, they…
Nell Hill’s founder returns to retail with ‘this little secret’ — a micro shop with an old-fashioned, in-store experience
Mary Carol Garrity’s last home furnishings store was 18,000 square feet. Her new one? A “petit bazaar” at just 400. Garrity is teaming up with longtime friend, Rebecca Wood, on diebolt’s in Midtown’s Gillham House Antiques & Furnishings. The shop, which is scheduled for an April 19 soft opening, is expected to offer a “fun…
Urban designer behind Royals’ Crossroads ballpark pioneered the modern MLB stadium (and he has the bats to prove it)
It’s difficult to find a Major League Baseball stadium that Earl Santee hasn’t influenced with his philosophy of community-oriented design. Called the “Godfather of ballparks,” Santee — the recently named CEO of Populous and literal architect of the proposed Kansas City Royals ballpark district in the East Crossroads — either designed or renovated two dozen…