KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
December 21, 2024 | Nikki Overfelt Chifalu
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather.
Garret Prather, Sandlot Goods
On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir.
“Forty-five workers, 10 new hires, and 115,00 hats this year, many of them soon under the Christmas tree,” Muir mentioned during the segment.
Within just a few hours of the broadcast, Sandlot saw a 700-percent increase in its daily online sales average, noted Prather, the vice president of strategic partnerships for Sandlot, one of Startland News’ Kansas City Startups to Watch in 2023.
A Sandlot Goods hat going through the shaping process at the company’s Kansas City production site; photo courtesy of Sandlot Goods
A Sandlot Goods worker sews one of the Kansas City company’s popular green dad hats, crafted for the “New Heights” podcast featuring Travis and Jason Kelce, in partnership with Homage; courtesy photo
“Momentum has continued after that, including requests on our custom bulk order side,” he continued. “But that initial spike had us all scrambling to answer the online chats and then quickly get orders fulfilled.”
Sandlot is currently running a 15 percent off sale — using code ABC — in appreciation for being showcased, he added.
Prather said it feels reassuring to see the Kansas City company featured on the national news.
“The response from the national audience told us we are on the right track,” he explained, “both with our designs — but just as important — with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Sandlot learned they would be highlighted on the national news a week before the segment aired when a producer from ABC World News reached out on the website chat, Prather shared.
“From there, it was a quick scramble to create the content and send it over for their team to edit for the segment,” he explained. “Huge credit to our team, and in particular Blake Hamilton, who did the filming.”
2024 Startups to Watch
stats here
Related Posts on Startland News
Healium augments funding with $3.6M seed round, adds Mayo Clinic deal
Healium, a virtual and augmented reality biofeedback company, announced Monday one of the largest private equity raises for a women-owned business in mid-Missouri history. The startup — which transforms bio-data from any fitness tracker into immersive, reactive media — has also entered into a know-how license agreement with Mayo Clinic. A “virtual firefly release” using mobile…
Influencer vows to ‘keep it smooth’ amid TikTok career highs, family health lows
Editor’s note: This story was originally published by Spark MHK, a non-profit, community-based hub of programming and networks designed to connect entrepreneurs, startups and small business owners to each other and the larger ecosystem in the Greater Manhattan area. Click here to read the original story. The day JahVelle Rhone learned he’d been accepted to TikTok’s 100…
Hot biskuits on the rise: Classically-trained chef brings long lines, culture, collaboration to North KC
Guroux Khalifa had $150 to his name when he set out to serve the best biscuits Kansas City ever tasted, he shared. “A lot of painstaking work, time, love and passion has been put into creating this amazing product. The people who really understand the value and quality of that product have stuck around and…
Dolphin Tank makes a splash with women in tech: Meet the next three founders pitching
The Dolphin Tank pitch showcase returns to Kansas City this month with a trio of women-led tech startups riding a wave of heightened exposure for their ventures. Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Tuesday, Feb. 28, at Polsinelli, 900 W. 48th…