KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
December 21, 2024 | Nikki Overfelt Chifalu
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather.
Garret Prather, Sandlot Goods
On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir.
“Forty-five workers, 10 new hires, and 115,00 hats this year, many of them soon under the Christmas tree,” Muir mentioned during the segment.
Within just a few hours of the broadcast, Sandlot saw a 700-percent increase in its daily online sales average, noted Prather, the vice president of strategic partnerships for Sandlot, one of Startland News’ Kansas City Startups to Watch in 2023.
A Sandlot Goods hat going through the shaping process at the company’s Kansas City production site; photo courtesy of Sandlot Goods
A Sandlot Goods worker sews one of the Kansas City company’s popular green dad hats, crafted for the “New Heights” podcast featuring Travis and Jason Kelce, in partnership with Homage; courtesy photo
“Momentum has continued after that, including requests on our custom bulk order side,” he continued. “But that initial spike had us all scrambling to answer the online chats and then quickly get orders fulfilled.”
Sandlot is currently running a 15 percent off sale — using code ABC — in appreciation for being showcased, he added.
Prather said it feels reassuring to see the Kansas City company featured on the national news.
“The response from the national audience told us we are on the right track,” he explained, “both with our designs — but just as important — with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Sandlot learned they would be highlighted on the national news a week before the segment aired when a producer from ABC World News reached out on the website chat, Prather shared.
“From there, it was a quick scramble to create the content and send it over for their team to edit for the segment,” he explained. “Huge credit to our team, and in particular Blake Hamilton, who did the filming.”
2024 Startups to Watch
stats here
Related Posts on Startland News
Modern-day stress triggers make life harder; getting healthy shouldn’t add to those burdens, says KC Wellness Club
The shift to focusing on wellness instead of illness should be fun, said Heath Wessling, a former wellness expert at Cerner-turned-entrepreneur, who noted sustained growth or change is unlikely if a person is unhappy with the process. “We like to find ways to show you how it’s not a drag,” said Wessling, founder and owner…
Give them a drink, get to the real: This craft KC podcast serves entrepreneur vulnerability
Two Kansas City entrepreneurs hope to amplify the voices of local change makers by getting them behind the microphone with a drink in their hand. The Behind the Bar with Ashley and Hailee podcast sees co-hosts and friends Ashley Kendrick and Hailee Bland Walsh welcome their fellow Kansas City entrepreneurs into Kendrick’s basement for a…
A sneaky wink in each brutal piece: How one artist’s work paints his reality within a world of big, heavy events
Emerging Kansas City contemporary artist Addison “A.L.” Parrish believes that to create a work of art, he must first observe and understand the world around him. “I feel like, as an artist, my main job isn’t necessarily painting,” Parrish said. “It’s seeing and being — not detached — but in a neutral state of observation.”…
Meet Kauffman’s new CEO: Foundation taps former diplomat, higher ed official to lead
Editor’s note: The Ewing Marion Kauffman Foundation is a financial sponsor of Startland News. A Kansas City native is poised to take leadership at one of the region’s most prominent nonprofit organizations tackling upward mobility and economic prosperity, the Ewing Marion Kauffman Foundation announced Tuesday. Dr. DeAngela Burns-Wallace has been named Kauffman’s next president and…