KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
December 21, 2024 | Nikki Overfelt Chifalu
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather.
Garret Prather, Sandlot Goods
On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir.
“Forty-five workers, 10 new hires, and 115,00 hats this year, many of them soon under the Christmas tree,” Muir mentioned during the segment.
Within just a few hours of the broadcast, Sandlot saw a 700-percent increase in its daily online sales average, noted Prather, the vice president of strategic partnerships for Sandlot, one of Startland News’ Kansas City Startups to Watch in 2023.
A Sandlot Goods hat going through the shaping process at the company’s Kansas City production site; photo courtesy of Sandlot Goods
A Sandlot Goods worker sews one of the Kansas City company’s popular green dad hats, crafted for the “New Heights” podcast featuring Travis and Jason Kelce, in partnership with Homage; courtesy photo
“Momentum has continued after that, including requests on our custom bulk order side,” he continued. “But that initial spike had us all scrambling to answer the online chats and then quickly get orders fulfilled.”
Sandlot is currently running a 15 percent off sale — using code ABC — in appreciation for being showcased, he added.
Prather said it feels reassuring to see the Kansas City company featured on the national news.
“The response from the national audience told us we are on the right track,” he explained, “both with our designs — but just as important — with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Sandlot learned they would be highlighted on the national news a week before the segment aired when a producer from ABC World News reached out on the website chat, Prather shared.
“From there, it was a quick scramble to create the content and send it over for their team to edit for the segment,” he explained. “Huge credit to our team, and in particular Blake Hamilton, who did the filming.”
2024 Startups to Watch
stats here
Related Posts on Startland News
Purple Wave’s strategic partnership with global auction site will take KS tech international
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. MANHATTAN, Kansas — A once-in-a-lifetime opportunity is expected to help homegrown auction tech company Purple Wave scale into the global brand its co-founders always dreamed it could be, said Aaron…
The whole package: KC woman’s delivery service drives to beat competition on trust, versatility
Two years after receiving a $25,000 grant from Kansas City G.I.F.T., Damesha Cook’s small business is still on the move, picking up speed as she invests her own personal touch to build confidence and trust among clients. “When people meet me and get to know my personality, it gives them a lot of comfort,” said…
How one KC startup studio helps feel-good ventures grow impact while actually making money
Running a social venture comes with an inherent challenge for founders, shared Jacqueline Erickson Russell, emphasizing they must balance purpose and profit. Social Venture Studio — powered by LaunchKC — offers support along that journey, added Erickson Russell, the founder and CEO of Social Impact Advising Group and consultant for the Kansas City-based program. “Complex…
This hard swap plays easy: How one KC producer juggles community, breaking the club music cookie cutter
Tyler Jordan’s new spin on DJing: amplify fellow artists and unite people through music, he shared. Jordan — who produces electronic music and DJs under the name Oblivinatti (a mashup of his favorite video game growing up, The Elder Scrolls: Oblivion, and his interest in conspiracy theories) — is evolving his sound production business Vibration…